The Talking Points Podcast

Thanks for listening! Here’s our October episode: The Quick News & Quick Takes segment this month includes stories about the use of social media by the Fortune 500 and the popularity of the platforms (2:15), what people expect when they interact with a brand or company on social media (5:25) and an interesting survey of PR and social media salaries (7:30). The Talking Points Spotlight is on a unique art display that lit up Minneapolis (10:15). And, the three Talking Points in this episode feature discussions about the rise of dark social and the impact for companies trying to break through the noise online (13:30), the new Edelman report that says people want brands to take a stand (23:30), and are there ways to make organic social media succeed? (32:10). Plus, the Talking Points Shoutout for this month goes to Monica Wiant, a director of social media at U.S. Bank (36:55). She talks about her role, the challenges of working in social media today, and what makes an employee advocacy work best. For show notes a