The Business Elevation Show With Chris Cooper - Be More. Achieve More

Join us for an exciting episode of the Business Elevation Show as we sit down with Brian Smith, the visionary Founder of the iconic UGG Australia brand. Brian's entrepreneurial journey is inspiring, having transformed a modest $500 investment into a multimillion-dollar international enterprise. UGG Australia has become synonymous with luxury and comfort, achieving over a billion dollars in annual sales for the past six years. Brian Smith graduated as a Chartered Accountant in 1978 in Australia, before moving to California in search of the next big opportunity. While studying at the UCLA Graduate School of Management, he identified a gap in the US market for sheepskin footwear, which sparked the inception of UGG. Over the next seventeen years, Brian's unwavering dedication and innovative approach propelled UGG into a global phenomenon. In this interview, we delve into Brian's book, The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul, where we will explore his invaluable insights and strategi