The Business Elevation Show With Chris Cooper - Be More. Achieve More

When business leaders align and integrate culture and brand, they increase their competitive advantage, create measurable value for customers and employees, and future-proof their businesses. that isn’t possible by simply cultivating one or the other alone. Yet many business leaders don’t know how to build a healthy, effective, and valuable culture! Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. In addition to her book FUSION, she is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). Join us this week as Denise helps us to crack the code on culture-building!