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Laurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the success of a product launch hinges on a combination of strategic planning and innovative execution. Transforming a groundbreaking idea into a widely recognized product requires navigating various challenges, from market research to effective branding. So, how can businesses turn concepts into consumer-ready offerings? Laurier Mandin, a seasoned marketing agency owner, shares his insights