Ponderings From The Perch

** Be on the lookout for Part 2 to hear mental models Six through Ten ** Stop letting outdated thinking frameworks hold back your marketing strategies. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, introduces powerful mental models that revolutionize marketing strategy and professional decision-making. Drawing from her background as a cultural anthropologist and fractional CMO, she shares how these frameworks can transform both marketing initiatives and broader business decisions. McKinney discusses the first five fundamental models: map is not territory, circle of competence, second-order thinking, inversion, and availability cascade. She emphasizes how these frameworks can transform your thought leadership strategy and help avoid common pitfalls in marketing decision-making. The conversation explores how these mental models apply specifically to marketing tools and networking tools, highlighting the importance of testing conventional wi