Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

255 - Marketing Case Study - Creating a High-Converting Offer

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Sinopsis

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success. Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses. Special thanks to Gillian for kindly agreeing to let us share her case study with you. You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com Listen to This Episode to Hear More About: -> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers. -> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works). -> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach. -> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model. -> How Gillian turned h