Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a