#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Jim Heininger talks with Jason Barnard about mastering the three R's of brand evolution. Mastering Strategic Brand Evolution! Jim Heininger, Founder and Principal of Rebranding Experts, reveals the critical differences between brand refresh, repositioning, and complete rebranding that every business leader must understand. Learn how successful companies navigate these transformations, from quick visual updates to comprehensive identity changes. Discover why CEOs must drive rebranding initiatives and how digital presence impacts modern brand transitions. This episode provides practical insights about managing timelines, trademark challenges, and stakeholder engagement while maintaining business momentum through strategic brand evolution. What you’ll learn from Jim Heininger This episode was recorded live on video February 11th 2025 https://youtube.com/live/UbQV9MUzTpY Links to pieces of content relevant to this topic:Website: https://www.rebrandingexperts.com/Twitter: @RebrandExpertsLinkedIn: