Senior Housing Forum

Steve Moran chat with Justin Wray, President of Jaybird Senior Living, for a conversation covering innovative approaches to senior living, tackling Middle Market challenges, the importance of wellness for both residents and team members, and creating meaningful resident experiences. Justin shares Jaybird’s commitment to residents, families, and employees. They also discussed how purposeful programming, innovative technology, and compassionate leadership improve senior living.   They cover: Resident and Family-Centered Approach: Jaybird Senior Living focuses on building trust and comfort for families, ensuring transparency, consistent care, and communication. The organization acknowledges that family members often act as decision-makers and works to engage them effectively. Commitment to the Middle Market: Jaybird strategically operates in rural and underserved areas by leveraging clusters of properties to share resources and reduce costs. They balance affordability with quality by ma