Senior Housing Forum

In this episode of Foresight Radio, we sit down with senior living powerhouse Christy Freeze to talk about everything from breaking out of the “sea of sameness” on LinkedIn to building trust with prospects through authentic, conversational video. Christy shares the exact framework she uses to help others uncover their unique voice, how sales directors can use simple video messaging to reduce no-shows by up to 60%, and why it’s time we all give video — and ourselves — a second chance. We dive into the power of personalized communication, how to thoughtfully blend AI and human connection, and what it truly means to be a person of influence in senior living. Whether you’re a seasoned marketer, sales director, or just feeling stuck in your creative journey — this episode will reignite your spark. Take notes. Replay it. Then go make something real.

What if your physical therapist could watch, correct, and motivate you — all from your living room? In this episode, host Steve Moran sits down with Seth Bornstein, Director of Product at Kemtai — the world’s first digital physical therapist. Live from the Workhuman Conference in Denver, they unpack how Kemtai’s AI-driven computer vision technology is transforming physical therapy in hospitals, rehab centers, and senior living communities. From real-time feedback to adherence tracking and fall risk assessments, this conversation dives deep into how accessible, personalized care is being redefined — and why the future of wellness may already be in your residents’ pockets. Whether you're a senior living operator, health innovator, or tech enthusiast, this episode will leave you thinking: How do we reimagine movement, motivation, and care?

Forget what you thought you knew about retirement communities. In this episode of Foresight Radio, Steve Moran sits down with Mary Ann Donaghy — senior living veteran and now proud resident of Latitude Margaritaville — to unpack what it really means to age well on purpose. From community-built fitness groups to active volunteers and brand-powered belonging, Mary Ann shares how her journey as a marketer led her to live the data and challenge outdated assumptions about what older adults really want. This isn’t about pools and pickleball (though there’s plenty of that too). It’s about psychographics over demographics — mindset over age — and why most senior living developers are missing the mark.

What if your waitlist wasn’t just a pipeline but a powerful revenue engine? In this episode of Foresight Radio, Steve Moran sits down with Carmen Fronczak of Friendship Village Senior Services, who shares how her team transformed a common challenge — a full waitlist and aging inventory — into an innovative membership program generating over $7 million in revenue. From country-club-style perks to LifeCare at Home memberships and an exclusive social app for members, Carmen reveals how Friendship Village is redefining the senior living experience, even for those who haven’t moved in (yet). If you're in senior living and looking for scalable ideas that increase engagement, occupancy, and revenue, this conversation is a must-listen.

If you work in senior living sales or ops, this is your wake-up call!   Join host Rachel Hill and guest Nick Jasmon, VP of Business Development, for American Healthcare Managment Group as they dive into an array of topics to help level up your sales efforts!   Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway?   The first 15 minutes after move-in can feel terrifying. And yet—we often treat them like a checkbox.   Want to win trust? Want to increase move-ins? Want to build a better team culture?   Then: Know your residents better than they know themselves. Ditch the stock photos.   Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email.   This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we’ve ever heard.

What if aging innovation wasn’t just about senior living — but about reshaping every part of our economy and daily life? In this episode of Tech Tuesday, Steve Moran sits down with Luke Yoquinto, researcher at the MIT AgeLab and author of Longevity Hubs, to explore the emerging "Silicon Valleys" of aging innovation. They dig into why the longevity economy matters more than ever, how media and product design are (finally) catching up to the real needs of older adults, and why creating solutions that work for older adults often creates better solutions for everyone. From garage door openers to the Apple Watch, Luke and Steve share stories of how smart, inclusive design is revolutionizing aging — and why marketers and entrepreneurs are missing a massive opportunity if they ignore the 60+ demographic. Plus: Luke shares his dream for what future senior living communities could (and should) look like. Key Topics: ✅ The rise of Longevity Hubs worldwide ✅ Why older adults are still the most overlooked market ✅ How

What happens when a senior living community becomes the set of a feature film? In this powerful episode, Sean Kelly (CEO of Front Porch) and Shaun Rushforth (Executive Director at Villa Gardens) share the behind-the-scenes journey of Familiar Touch — a groundbreaking film made with residents, not just about them. They dive into the early skepticism, the logistical hurdles, and the transformative impact the production had on staff, residents, and the broader public’s view of aging. From busting harmful stereotypes to showcasing intergenerational collaboration, this conversation reveals how storytelling can reshape the way we see senior living, care work, and purpose in later life. Whether you're a senior living leader, a Gen Z job-seeker, or someone who cares about how we age — this episode will change how you think about what’s possible in community life.

In this episode of Foresight Radio, Steve Moran welcomes Patty Lefure, a former care partner for her mother with younger-onset dementia and the programs lead at Lorenzo’s House, a nonprofit dedicated to supporting families affected by younger-onset dementia. Patty shares insights into the challenges and unique needs of those diagnosed with dementia before the age of 65, as well as their families—especially children and young adults. She highlights Lorenzo’s House’s virtual support programs, including youth groups, caregiver spaces, and a global summit aimed at providing tools, connection, and advocacy strategies. The conversation also delves into: The importance of supporting family members navigating dementia care. The emotional toll and guilt caregivers experience. The role of technology and innovation in improving dementia care. Practical transition strategies for moving a loved one into a senior living community. The value of community and shared experiences for caregivers and those diagnosed. Patty emp

In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents.   They cover: The Power of Storytelling in Sales A Different Approach to Senior Living Sales Socialization is the Key to Resident Well-being Building a Story Bank Storytelling Tactics That Work Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.

This episode of Foresight Radio explores the concept of Value-Based Care (VBC) and why it's a hot topic in healthcare and senior living. Guest Brian Fuller, explains how VBC is shifting healthcare from a fee-for-service model to an outcome-driven approach focused on both cost and quality. He highlights that accountability is at the core of VBC, meaning organizations must take ownership of patient outcomes and financial risk.   The episode covers: ✅ VBC = Accountability – Organizations are responsible for both quality of care and cost management. ✅ Three Core Models of VBC: 1️⃣ ACOs – Full accountability for a patient population. 2️⃣ Episodes of Care – Managing costs within a set timeframe. 3️⃣ SNPs – Specialized Medicare Advantage plans for high-need groups. ✅ Why is VBC a Hot Topic Now? The aging population is moving into higher-risk categories (75+ and 85+). Healthcare costs are growing at an unsustainable rate. VBC is the only bipartisan-backed solution to improve care and reduce costs. ✅ Senior Li

Is your senior living dining program a game-changer… or just an afterthought?     In the latest Foresight Radio episode, Matthew Thompson of Restaura shares how the future of senior living dining is being redefined.     Personalized menus tailored to resident preferences Tech that empowers both staff and residents Ethical sourcing & farm-to-table dining Employee ownership that drives engagement     Senior living communities must evolve—because the next generation of residents is demanding better. Tune in to hear how dining can be a competitive advantage, not just a necessity.

In the latest Foresight Radio episode, Matthew Thompson of Restaura shares how the future of senior living dining is being redefined.

In this episode of Foresight Radio, host Rachel sits down with workforce engagement expert and author Joe Mull to discuss the evolving landscape of employee commitment and retention in the workplace. Joe shares insights from his book Employalty, breaking down what truly drives employees to stay, thrive, and perform at their best.   Top Takeaways: Commitment and Retention Stem from Three Key Factors Employees are most engaged when they have an ideal job, are doing meaningful work, and have a great boss who supports them. Companies Must Shift from Hiring the Best People to Creating the Best Jobs The traditional model of “filling a role” is outdated. Employers must structure roles that align with employees’ evolving needs. Workplace Culture is Not a Pizza Party Culture is not defined by occasional perks but by consistent, repeated actions that reflect a company's values and commitment to employees. Turnover Has Hidden Costs That Leaders Often Ignore Burnout, lost productivity,

Steve Moran chat with Justin Wray, President of Jaybird Senior Living, for a conversation covering innovative approaches to senior living, tackling Middle Market challenges, the importance of wellness for both residents and team members, and creating meaningful resident experiences. Justin shares Jaybird’s commitment to residents, families, and employees. They also discussed how purposeful programming, innovative technology, and compassionate leadership improve senior living.   They cover: Resident and Family-Centered Approach: Jaybird Senior Living focuses on building trust and comfort for families, ensuring transparency, consistent care, and communication. The organization acknowledges that family members often act as decision-makers and works to engage them effectively. Commitment to the Middle Market: Jaybird strategically operates in rural and underserved areas by leveraging clusters of properties to share resources and reduce costs. They balance affordability with quality by ma

Laurie Orlov, Founder of the Aging and Health Technology Watch, joins Steve Moran to discuss their recently released comprehensive report on how AI is being used in Senior Living. They'll be talking about her exciting findings!

In this episode of Foresight 5, Steve Moran and Dennis McIntee dive into crucial leadership strategies for senior living professionals. The conversation explores the importance of creating great experiences for residents, team members, and families, along with the challenges posed by regulations, feedback culture, and fostering collaboration. Top Takeaways: Feedback as Information: Feedback is not personal—it's information about someone's perspective. Leaders must focus on fostering emotionally mature teams that can handle and grow from constructive feedback. Ownership Culture: Excuses hinder progress. Leaders should ask reflective questions to help team members see, own, and address problems. Regulation as Opportunity: Instead of using regulations as excuses, adopt a mindset of "How can we still achieve great results within these boundaries?" Process Over Vision: Mission and vision are important but don't overshadow the day-to-day processes and habits that drive real change. Reframing Niceness: Bei

On the latest episode of Foresight 5 Steve Moran sits down with Jamie Spencer, CFO and Chief Growth Officer of Ingleside, to discuss the future of senior living and how to tackle industry challenges.     They cover:   Retention, not recruitment: Ingleside’s strategies—scholarships, competitive wages, and citizenship programs—are boosting retention and reducing turnover.   Skilled nursing challenges: Why mission-driven care beats outsourcing.   Tech meets care: From dining robots to AI, innovation is enhancing efficiency without losing the human touch.   Boomers’ demands: The next wave of senior living will focus on purposeful living, lifelong learning, and community connections.   Stories that matter: Why storytelling should be at the heart of senior living.   Key insight: Investing in people and creating exceptional resident experiences isn’t just good for business—it’s transformative for the industry.

Jack Cumming, undoubtedly the most famous, prominent resident in the entire senior living industry, joins Steve Moran to discuss what makes a great resident experience and what detracts. They'll also reflect on the future of senior living and where it will likely go from here!

When longtime friends Steve Moran and Denise Boudreau get together, there’s no telling where the conversation will go! Join us for a special episode of Foresight Radio as they dive into all things culture and joy — and maybe a few surprises along the way. With their deep connection and shared passion for building positive workplaces, this episode promises to be inspiring, insightful, and full of laughs. Don’t miss out on this joyful conversation — tune in! This is a first-time podcast broadcast of a Foresight TV episode that aired live October 18, 2024.