Senior Housing Forum

What does it really mean to live better longer?   In this episode of Foresight Radio, host Steve Moran sits down with Colin Milner, CEO of the International Council on Active Aging, to explore one of the biggest questions facing the senior living industry:   Is senior living ready to become the real-world delivery system for longevity?   Colin has spent decades challenging traditional ideas about aging and wellness. In this conversation, he shares why senior living communities are uniquely positioned to help older adults thrive—but also why many communities still fall short of delivering on that promise.   Steve and Colin dive into topics including the following: What "living better longer" actually means in real life Why senior living must shift from care-first to wellness-first The difference between real wellness programs and "wellness washing" Why connection, identity, and community experience matter more than amenities How senior living communities can design environments that support purpose,

In this episode of Foresight Radio, Steve Moran sits down for a candid conversation about the journey behind Senior Living Foresight, how he went from a shy writer to one of the most recognized voices in senior living, and why storytelling, persistence, and community still matter more than ever.   Steve shares how content creation first took off, what gave him the confidence to keep going, and why some of the industry's biggest opportunities are still being overlooked, especially when it comes to supporting frontline workers and engaging family members more intentionally.   The conversation also dives into the acquisition of Foresight by ProCare HR, what that transition has looked like behind the scenes, and how Steve is thinking about leadership, editorial independence, innovation, and the future of the brand. This episode is full of insight for anyone in senior living leadership, marketing, operations, content creation, entrepreneurship, or anyone trying to make a bigger impact through their work. In

What happens when someone enters senior living with zero industry background — and discovers a mission worth staying for? In this episode of Foresight Radio, we sit down with Rebecca Barker, VP of Business Development at the National Council of Certified Dementia Practitioners (NCCDP), to talk about her journey from HR software sales into the heart of dementia care education. We explore: Why senior living conferences feel like the "new kid in school" — and why that's a good thing The surprising passion that keeps professionals in aging services The dangerous gap in dementia education for frontline caregivers How live dementia training improves retention, confidence, and census Why CDP (Certified Dementia Practitioner) certification builds pride and professionalism The connection between training, family satisfaction, and occupancy growth What it really means to set a national standard in dementia care Rebecca shares how NCCDP's live, instructor-led dementia certification differs fro

What if senior living stopped selling buildings … and started selling connection?   In this episode of Foresight Radio, we sit down with storytelling strategist and documentary filmmaker Peter Murphy Lewis to unpack why storytelling isn't just a marketing buzzword — it's a competitive advantage.   From the Peloton comeback strategy to frontline caregiver stories that drive recruitment and retention, Peter shares how senior living operators can: Move from commodity marketing to emotional connection Improve occupancy and retention through authentic storytelling Empower frontline staff to become brand ambassadors Replace polished corporate videos with vulnerable, human moments Build long-term ROI by telling stories that stick Peter is the creator of the documentary series "People Worth Caring About," now streaming on major platforms, where he captures the real stories of caregivers and residents across senior living communities.   If you're a CEO, marketer, operator, or frontline leader

What if we stopped trying to be dementia "experts" and started being dementia enthusiasts instead? In this episode of Foresight Radio, host Rachel Hill sits down with Zach Parlier, administrator and self-described dementia enthusiast at English Rose in Edina, Minnesota. English Rose operates small, residential homes with just six residents and a 1:3 staffing ratio, built around relationship-based dementia care and genuine normalcy — not just private suites and long hallways. Zach shares how caring for his grandfather with Alzheimer's in his family's farmhouse from the age of 12 shaped his view of what home and good care really mean. He walks us through English Rose's five-dimension well-being model (purposeful, social, spiritual, cognitive, and physical) and explains why "behaviors" are not a symptom of dementia but usually a form of communication we're missing. We also explore: Why he rejects the title "dementia expert" and embraces curiosity instead How a 1:3 ratio changes everything — especially the qu

In this Tech Tuesday episode of Foresight Radio, Steve Moran sits down with Sharon, a leader from "Connect," a research-backed engagement platform that's been 25+ years in the making. What begins as a conversation about dementia technology quickly reveals something deeper: connection is the most essential ingredient in cognitive wellness — and in many ways, the very heart of caregiving. Sharon unpacked why human beings — especially those living with dementia — rely on meaningful social interaction to maintain cognitive strength, confidence, and quality of life. She shared how traditional "keep them busy" activities fall short, and how purposeful engagement built around opinions, preferences, and advice unlocks dignity, joy, and real human connection. Steve brought the topic home with personal stories about his stepfather, Gary, highlighting the emotional weight caregivers carry when familiar conversations fade, questions repeat, and meaningful engagement becomes harder to spark. Sharon explained how Connect's

Live from the Senior Living Innovation Forum's Fall Conference, Steve Moran sits down with entrepreneur and former public-company CEO Ben Lytle to rethink aging through the lens of human potential. They dig into why perspective is the beginning of wisdom, how the "tension of opposites" unlocks better decisions, and how communities can become places where older adults live their best lives and leave a legacy. Ben lays out practical plays: behavior-change ecosystems (beyond apps), incentive-aligned healthcare, gamified and personalized wellness, intergenerational engagement—and even AI "alter egos" that preserve residents' stories while supporting daily well-being. If you're building tomorrow's senior living, this conversation is your blueprint. They cover: Perspective > pessimism: By most measures we're in the best time in history; wisdom starts with context and proportion. Tension of opposites: Leaders who hold and integrate conflicting viewpoints create more innovative, workable solutions. Human potent

On this Foresight Radio recording of Tech Tuesday, host Steve Moran sits down with Jake Rothstein, founder of Papa and now Upside (formerly UpsideHom), to rethink what "aging in place" really means. Starting from his grandparents' journey, Jake shares how Upside became a "housing easy button" for health plans — matching vulnerable members to safe, affordable apartments and support without laying a single brick. We cover the 5 D's trigger events, why case managers are pivotal, how flex funds unlock moves (deposits, movers, utilities, furniture), and why housing stability delivers a clear ROI for insurers. Jake also gets candid about early failures (hello, Golden Girls co-living) and tells a powerful success story about Joanna, who went from an unsafe unit to long-term stability. If you're a senior living operator, hear how Upside can fill your buildings by transitioning the right residents from SNFs and the community. Plus: Steve teases a big announcement coming later this week… Top Takeaways Aging-in-the-ri

AI feels like a boogeyman to many operators and marketers — but it doesn’t have to be. In this episode, we talk with Charlie Hills, a marketer who studied AI at university and then used it to scale his LinkedIn presence from 2,000 to 160,000 followers in under two years—while working a full-time job. We break down actionable, senior-living-ready tactics: The Human–AI Sandwich: capture ideas with voice-to-text, turn them into a design brief, collaborate with a designer, then use AI to refine—publish fast without losing authenticity. From “How-To” to “How-I”: why personal stories and lived results outperform generic tips (and stick with prospects months later). Consistency that fits real life: why ~3 posts/week can work—and how comments & DMs multiply reach. Hooks & visuals that stop the scroll: bold first lines, clear benefits, and distinctive covers/graphics. Reddit & “parasite SEO”: show up where Gen Z/Millennial adult-children are already asking for advice—and influence what AI answers

What if senior living operators could predict health risks before they turn into hospitalizations? What if caregivers had real-time insights—without relying on cameras, push buttons, or wearables residents don’t want to use?   On this episode of Foresight Radio (Tech Tuesday edition), host Steve Moran sits down with Stuart Hamilton, Founder & CEO of Amba, to explore how passive sensors and AI are creating a new standard for senior living care.   Stuart shares the journey of building Amba after moving his own father into a community and realizing the technology gap. Today, Amba’s platform helps operators in the U.S., Canada, and the U.K. reduce falls, detect infections earlier, and give caregivers back valuable time—while protecting resident dignity and privacy.   Top Takeaways Why “no cameras, no buttons” matters: Passive sensors track health, sleep, and activity in the background. Real outcomes: Communities using Amba report 50–60% fewer nighttime falls and 30% fewer hospitalizations. Car

What happens when you build a senior living company fueled by friends-and-family capital instead of private equity? How do you balance long-term ownership with day-to-day operations—and still foster a thriving workplace culture? In this episode of Foresight Radio, host Steve Moran sits down with Scott Goldberg, President & Co-Founder of Atlas Senior Living, to explore how Atlas has grown differently from many senior living operators. From innovative capital strategies to pioneering voice-powered technology with Amazon Alexa, Scott shares lessons on resilience, culture, and what the future holds for senior living.

What does entrepreneurship have to do with senior living? A lot more than you might think. In this episode, Cory Blumenfeld — writer, entrepreneur, and content creator — joins Rachel to talk about emotional intelligence in leadership, building a no-blame culture, the art of active listening in sales, and why personal branding isn’t a risk … it’s a reflection of aligned teams. From owning your communication style to bridging generational gaps, Cory offers a masterclass in modern leadership that applies far beyond startups — and straight into the heart of senior living.

In this heartfelt episode, host Rachel Hill sits down with Bill Uniowski, co-founder and CEO of Zinnia TV, a platform changing the way we support people living with dementia through research-backed video content that sparks joy, connection, and calm. They dive into the origin story of Zinnia, born from co-founder Allison’s lived experience as a caregiver — and how it grew into a transformative tool for families and senior living teams alike. From powerful stories of nonverbal residents speaking again to tech that actually works with frontline staff (not against them), this conversation explores how thoughtfully designed content can reshape what dementia care looks and feels like.

In this episode of Foresight Radio, we sit down with senior living powerhouse Christy Freeze to talk about everything from breaking out of the “sea of sameness” on LinkedIn to building trust with prospects through authentic, conversational video. Christy shares the exact framework she uses to help others uncover their unique voice, how sales directors can use simple video messaging to reduce no-shows by up to 60%, and why it’s time we all give video — and ourselves — a second chance. We dive into the power of personalized communication, how to thoughtfully blend AI and human connection, and what it truly means to be a person of influence in senior living. Whether you’re a seasoned marketer, sales director, or just feeling stuck in your creative journey — this episode will reignite your spark. Take notes. Replay it. Then go make something real.

What if your physical therapist could watch, correct, and motivate you — all from your living room? In this episode, host Steve Moran sits down with Seth Bornstein, Director of Product at Kemtai — the world’s first digital physical therapist. Live from the Workhuman Conference in Denver, they unpack how Kemtai’s AI-driven computer vision technology is transforming physical therapy in hospitals, rehab centers, and senior living communities. From real-time feedback to adherence tracking and fall risk assessments, this conversation dives deep into how accessible, personalized care is being redefined — and why the future of wellness may already be in your residents’ pockets. Whether you're a senior living operator, health innovator, or tech enthusiast, this episode will leave you thinking: How do we reimagine movement, motivation, and care?

Forget what you thought you knew about retirement communities. In this episode of Foresight Radio, Steve Moran sits down with Mary Ann Donaghy — senior living veteran and now proud resident of Latitude Margaritaville — to unpack what it really means to age well on purpose. From community-built fitness groups to active volunteers and brand-powered belonging, Mary Ann shares how her journey as a marketer led her to live the data and challenge outdated assumptions about what older adults really want. This isn’t about pools and pickleball (though there’s plenty of that too). It’s about psychographics over demographics — mindset over age — and why most senior living developers are missing the mark.

What if your waitlist wasn’t just a pipeline but a powerful revenue engine? In this episode of Foresight Radio, Steve Moran sits down with Carmen Fronczak of Friendship Village Senior Services, who shares how her team transformed a common challenge — a full waitlist and aging inventory — into an innovative membership program generating over $7 million in revenue. From country-club-style perks to LifeCare at Home memberships and an exclusive social app for members, Carmen reveals how Friendship Village is redefining the senior living experience, even for those who haven’t moved in (yet). If you're in senior living and looking for scalable ideas that increase engagement, occupancy, and revenue, this conversation is a must-listen.

If you work in senior living sales or ops, this is your wake-up call!   Join host Rachel Hill and guest Nick Jasmon, VP of Business Development, for American Healthcare Managment Group as they dive into an array of topics to help level up your sales efforts!   Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway?   The first 15 minutes after move-in can feel terrifying. And yet—we often treat them like a checkbox.   Want to win trust? Want to increase move-ins? Want to build a better team culture?   Then: Know your residents better than they know themselves. Ditch the stock photos.   Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email.   This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we’ve ever heard.

What if aging innovation wasn’t just about senior living — but about reshaping every part of our economy and daily life? In this episode of Tech Tuesday, Steve Moran sits down with Luke Yoquinto, researcher at the MIT AgeLab and author of Longevity Hubs, to explore the emerging "Silicon Valleys" of aging innovation. They dig into why the longevity economy matters more than ever, how media and product design are (finally) catching up to the real needs of older adults, and why creating solutions that work for older adults often creates better solutions for everyone. From garage door openers to the Apple Watch, Luke and Steve share stories of how smart, inclusive design is revolutionizing aging — and why marketers and entrepreneurs are missing a massive opportunity if they ignore the 60+ demographic. Plus: Luke shares his dream for what future senior living communities could (and should) look like. Key Topics: ✅ The rise of Longevity Hubs worldwide ✅ Why older adults are still the most overlooked market ✅ How

What happens when a senior living community becomes the set of a feature film? In this powerful episode, Sean Kelly (CEO of Front Porch) and Shaun Rushforth (Executive Director at Villa Gardens) share the behind-the-scenes journey of Familiar Touch — a groundbreaking film made with residents, not just about them. They dive into the early skepticism, the logistical hurdles, and the transformative impact the production had on staff, residents, and the broader public’s view of aging. From busting harmful stereotypes to showcasing intergenerational collaboration, this conversation reveals how storytelling can reshape the way we see senior living, care work, and purpose in later life. Whether you're a senior living leader, a Gen Z job-seeker, or someone who cares about how we age — this episode will change how you think about what’s possible in community life.