Senior Housing Forum

What if your waitlist wasn’t just a pipeline but a powerful revenue engine? In this episode of Foresight Radio, Steve Moran sits down with Carmen Fronczak of Friendship Village Senior Services, who shares how her team transformed a common challenge — a full waitlist and aging inventory — into an innovative membership program generating over $7 million in revenue. From country-club-style perks to LifeCare at Home memberships and an exclusive social app for members, Carmen reveals how Friendship Village is redefining the senior living experience, even for those who haven’t moved in (yet). If you're in senior living and looking for scalable ideas that increase engagement, occupancy, and revenue, this conversation is a must-listen.