Paypod: The Payments Industry Podcast

Episode Topic In this episode of PayPod, Kevin Rosenquist sits down with Larry Rubin, founder of SwipeIt, to explore the evolving landscape of gift and loyalty card programs in today’s tech-driven marketplace. They discuss how gift cards have transformed from physical plastic cards to instant e-gift cards, integrated into digital wallets like Apple Wallet.  Larry explains how SwipeIt is modernizing customer retention strategies by offering tailored gift and loyalty card solutions for both physical and digital platforms. They indulge into the challenges faced by small businesses in implementing loyalty programs and how technology can bridge the gap between large corporations and local merchants.  Lessons You’ll LearnListeners will gain valuable insights into how gift and loyalty cards can drive customer engagement and boost revenue. Larry emphasizes the importance of offering both physical and digital gift card options, catering to different customer preferences and increasing gift card usage. He also s