Managing Marketing

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams.  Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled memberships, and doubled open rates. In a past role as VP of Production at Comediva, a comedic content studio, she wrote and directed viral videos (with millions of views), branded content for major brands like Pepsi, and even sold a TV show to Amazon. ​​In a world where we all appreciate a laugh, a titter, a guffaw, a chuckle, a chortle, a giggle, a cackle, a howl or a snigger, Emily shares the power of humour in advertising and marketing and why marketers and agencies need to take the risk. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  L