Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 376 - The Best Project Management Tool? The One You’ll Use!Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Time (04:40): Julie has been working on her IBS presentation around brand consistency, and how providing guardrails (using LEGO as a great example) keeps things consistent while using user generated content. Kevin follows-up surrounding a recent conversation about creating rules, and showcasing content to inform certainty. Beth had an interesting call with a company owner, who referenced the Hipp