Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Imagine turning your Instagram account into a lead-generating powerhouse—without spending a cent on ads! In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon are joined by Instagram marketing expert Nicole Burke of Gardenary, who has built a massive 1.2 million+ following and leveraged Instagram to grow a multi-million-dollar business. In this episode Nicole shares her exact strategy for turning Instagram followers into engaged buyers, including: -> How she tripled her followers in a year and doubled her revenue—twice! -> The #1 decision that skyrocketed her business growth. -> How to create hooks that grab attention in just 1.5 seconds. -> Why "engagement" isn’t enough—and how to convert likes into leads. -> Her secret Instagram content formula (and how reels, carousels, and memes work together). -> The DM automation strategy she used to scale her business—without spending hours replying manually. -> How service-based and non-visual businesses can still thrive on Instagra