Schoolownertalk.com With Allie Alberigo And Duane Brumitt

Episode Overview Most martial arts school owners focus on bringing in new students, but what if retention is actually more important than recruitment? In this episode, Duane and Allie break down the real cost of losing students, how to calculate the true value of retention, and strategies to build a community that keeps students engaged for years—not just months. If you’ve ever wondered why your school isn’t growing despite consistent new enrollments, this episode is a must-listen! Key Takeaways from This Episode 1. The Real Cost of Acquiring vs. Retaining a Student Recruiting new students requires significant marketing expenses, including Google ads, social media campaigns, and events. Retaining a student is significantly more cost-effective and leads to a stronger school culture. Duane and Allie discuss how to calculate both costs and why understanding this metric is crucial for school owners. 2. Why Retention is the Real Growth Strategy Many school owners believe they only nee