Managing Marketing

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussing how to minimise the impact of the climate crisis, much of the conversation focuses on industries such as transport, construction, energy, and the more obvious greenhouse gas emitters. The role media and advertising play is often overlooked. Yet advertising produces more GHG emissions than the aviation industry. Damien shares his perspective on the current and future state of carbon measurement in media and advertising and the role each of us must play. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3