Dentists, Implants And Worms

We were pretty thrilled to get Bruce Campbell on the podcast for today's episode... No, not the 'Evil Dead' Bruce Campbell... The patent lawyer, Bruce Campbell!  Well, his first name is Dutro, but he's still Bruce Campbell to us, okay?! Anyway, this episode is all about TRADEMARKING your practice and why it's an important investment to consider in order to give your brand, your practice, your business ultimate protection.  You're starting up your practice and you have a killer name, awesome logo, a kick ass slogan, etc.  How awful would it be when you decide to invest half a million dollars into your practice, you become more and more successful over time and then come to find out there's some OTHER dentist with the same name, a weak logo and a stupid slogan?  Well, you'd be sad to find out that Bruce takes this opportunity to chat with us about the importance of trademarks and why you should hire a lawyer instead of doing it yourself.  He also talks a bit about how he came to be a patent and trademark lawyer