Fintech Insider By 11:fs

For those listening in GCC and Turkey, this episode is sponsored by XM. Trade Gold And Get Cashback Now: https://www.xmarabia.net/gw.php?gid=250446 -- About this podcast On a recent episode of Fintech Insider, we sat down with a panel of product experts to explore how to build and launch a product. But launching is only half the battle. How do you drive awareness and bring customers into your ecosystem? And once they’re in, how do you keep them engaged? In this episode, host Laura Watkins is joined by a great panel to break down the fintech marketing playbook - what’s working, what’s not, and what banks can learn from the challengers reshaping the industry. And here’s the twist: as fintechs scale, navigate regulation, and expand their offerings, they might just have something to learn from the banks too. This week's guests Bryan McCarty - Head of Product and Product Marketing at Orum.io  Jack Cully - Head of Brand and Product Marketing at Plum   Louis Debatte - VP of Product Marketing at Adyen -- Inter