Keen On

How to measure the good life? According to Cambridge University’s Professor of Public Policy, Diane Coyle, quantifying progress doesn’t involve traditional economic metrics. In her new book, Measure of Progress, Coyle discusses how economic metrics like GDP, designed 80 years ago, are increasingly inadequate for measuring today's complex economy. She argues we need new approaches that account for digital transformation, supply chains, and long-term sustainability. Coyle suggests developing human-centric balance sheet measures that reflect true progress beyond simple growth numbers. Five Key Takeaways * Economic metrics like GDP were developed 80 years ago and are increasingly outdated for measuring today's complex digital economy with global supply chains.* We lack adequate tools to measure crucial modern economic factors such as data usage, cloud services, and cross-border supply chains.* Economic statistics have always been political in nature, from their historical origins to present d