Digital Insights

Hello all.I admit, I didn't expect much. In fact, I was fully prepared to dismiss it as just another AI gimmick—a shiny distraction from real user research. But after experimenting with using AI-generated personas (or "synthetic personas," as they're being called), I found myself in a strange new territory: genuinely impressed.If you're skeptical, trust me—I get it. Personas traditionally demand significant legwork: user interviews, surveys, digging into analytics. Cutting corners here can feel uncomfortable, even reckless. Yet, despite my reservations, the AI method delivered insights deeper and richer than I'd anticipated.But let's slow down for a second. What exactly am I talking about?How AI Generates Synthetic PersonasThe method is straightforward:First, you prompt AI to do deep research into your target audience online. You ask it to dig into questions your users might have, tasks they're trying to accomplish, their emotional state, influences shaping their perception, and so on.Next, you instruct it to