Managing Marketing

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand.  Now, while there has never been a more exciting time to be a marketer, it is also one of the most challenging. Rapidly changing technology, fragmented media channels, and increased demands for accountability is impacting senior marketers. Operating under these tougher employment conditions and often unrealistic expectations, many marketers are choosing to stay safe, which is impacting behaviour. Emma discusses the challenges marketing leaders are facing and how they are adapting to this changing environment. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher