Keen On

Stephen Witt’s last book was entitled How Music Got Free. His latest, The Thinking Machine, a history of NVIDIA and its CEO Jensen Huang, might have been called How Intelligence Got Expensive. It’s about NVIDIA’s role in both the multi trillion dollar AI revolution and the world’s Taiwan-centric microchip economy. Witt explains how NVIDIA transformed itself from an obscure gaming graphics company into an AI hardware powerhouse by investing in scientific computing when competitors wouldn't. He describes Huang's relentless leadership style (including demanding Musk style weekly emails from 30,000 employees), the influence of his Taiwanese heritage, and NVIDIA's success in parallel computing as a post-Moore's Law company. * NVIDIA succeeded by taking a counterintuitive approach - investing heavily in academic computing markets that seemed unprofitable but eventually led to their AI dominance.* Jensen Huang has an unusual management style featuring a flat organizational structure with 60 direct reports, mandatory