Senior Housing Forum

In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents.   They cover: The Power of Storytelling in Sales A Different Approach to Senior Living Sales Socialization is the Key to Resident Well-being Building a Story Bank Storytelling Tactics That Work Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.