The Art Of Coaching

We’ve all been hit by it. It seemingly comes out of nowhere—a misunderstanding or argument we never saw coming. One moment you’re having a discussion, the next you're blindsided by resistance, vitriol, or passive-aggressive blowback. Where did it come from? Why did something small suddenly feel so personal? Here’s the truth: it’s rarely about the thing—it’s about what the thing represents. Control. Trust. Identity. Relevance. Fear. A loss of autonomy. There’s always something else simmering under the surface. And if you want to be effective in high-stakes conversations or high-pressure environments, you have to be able to read those underlying signals, not just bulldoze with logic. In this episode Brett unpacks exactly how to do that and covers: How to diagnose the real reason behind someone’s resistance Why linking your message to their character is more effective than chasing compliance How to foster autonomy by making it feel like their idea Why perception, not logic, is the real engine of influence and l