Real Estate Sales Trainer And Coach

Alright, let's polish up this transcript and make it shine! Here's a revised version with improved clarity, flow, and a touch of tightening: Today, I want to dive into the law of reciprocity. For those of you who are new to real estate, welcome! I'm James Festini, your real estate sales trainer and coach, and this is the program designed to help you sell more real estate in less time. So, the law of reciprocity… I like to think of it as when you consistently provide value to a client, they feel a natural inclination to work with you. It's not about creating a sense of obligation or guilt, where you give expecting an immediate return. That's not reciprocity; that's more like commerce. True reciprocity in this business blossoms when a consumer – and I primarily focus on listings – chooses their next listing agent based on one of two fundamental elements: love and money. By "love," I mean a genuine connection, a special bond. This could stem from a referral, a relationship with someone they know from church, or