Ponderings From The Perch

*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.* How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you Part 1 of our 2-part Quirks Chicago Conference Flyover as she talks with market research professionals about current trends, challenges, and innovations in the industry. This conference flyover captures candid conversations with leaders from multiple companies, offering an unfiltered look at what's happening in market research right now. They discuss how companies use AI to speed up processes while maintaining accuracy, why face-to-face research is experiencing a resurgence, and the critical role of connecting insights directly to revenue growth. From strategic pricing decisions and sports fan experience analysis to