Breakthrough Pt Marketing Podcast With Chad Madden

In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.00:00 - Intro: What is a Reactivation?01:15 - Why Reactivations Are Underrated02:20 - Losing $100K in Q4 (and how it changed everything)03:45 - Why Cold Traffic & Referrals Failed During Holidays05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations07:09 - Benefit #1: Revenue Stability08:00 - Benefit #2: Higher Li