Breakthrough Pt Marketing Podcast With Chad Madden

Chad Madden sits down with DPTs Brenna Strawser & Christian Grove to unpack the simple, repeatable systems behind 500+ Google reviews and months of 100% graduation rates. You’ll hear the exact “ask” script, how to use QR codes at discharge, proactive scheduling to keep caseloads full, and empathy-driven communication that boosts outcomes. Perfect for private practice owners and clinical leaders who want full schedules and raving fans.Time Stamps02:22 - Why Google reviews matter + monthly clinic challenge03:59 - The step-by-step review “ask” (QR codes, standing beside, troubleshooting)08:50 - Balancing production & relationships; graduation rate as a quality metric10:25 - “End strong” & future pacing: shaping patient memory between visits13:55 - Proactive scheduling to prevent doubles/triples and keep care high-quality15:48 - Empathy & adaptability: numbers vs. narratives; revamping on plateaus20:07 - Lessons from travel/SNF and mentoring new grads; book recs & close

In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.Learn more: https://www.rundna.comTimestamps:00:00 - Introduction and success story02:11 - What is RunDNA and how it started04:50 - Real-life example of immediate results using gait analysis06:28 - The need for gait analysis in today's PT landscape08:43 - Chili's analogy and value-based services11:27 - First steps for adding cash-based services14:07 - The mindset shift: Want vs Should17:53 - Revenue impact and champion clinicians20:29 - Market alignment and misalignment24:05 - Strategic partnerships with running stores27:

Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff.You’ll learn the Quantity → Quality → Viability framework, real examples from clinics across the country, and five specific ways to start attracting better payers today.00:00 – The most common profitability problem for busy practices01:15 – Why improving your payer mix matters more than you think03:00 – The power of adding just $5 per visit05:00 – Breaking the myth: Higher revenue ≠ higher costs06:45 – National trends: declining reimbursements, rising costs08:00 – The framework: Quantity → Quality → Viability10:00 – How to identify your best payers11:30 – 5 Patient Pathways to influence your payer mix  • 11:45 – Reactivations (target your best payers)  • 13:10 – Word of mouth & physician referrals  • 13:50 – Empl

In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referrals. If you're a practice owner looking to stand out, this episode is your roadmap.

Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation.Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing or operations—is the foundation of every successful clinic. She breaks down why Gen Z isn’t the problem, how to attract and retain great clinicians, and what practice owners can do to create lasting impact.

Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime?In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days, and why having your clinicians run this themselves creates lasting behavior change.Download the Audit Sheet - https://docs.google.com/spreadsheets/d/1VKS4P1uviyUuDi_to6Pk_CWggxX3-mtg

In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.Book mentioned: Epic Content Marketing

Do you ever wonder why your profit says one thing—but your bank account says another?In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down:-Why profit isn’t the best way to measure your practice's health-How to understand cash flow (without being an accountant)-The top 2 predictive metrics every PT owner should track-Why your balance sheet is more important than your P&L-What to clean up before selling your practice-Smart ways to use AI and automation to protect your bottom line

In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring.Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn how he uses a “draft board” system to nurture warm leads, mentors PT students years before they graduate, and leverages technology like AI scribes to create a clinic culture that wins the talent war.Whether you’re struggling to recruit your next hire or looking to strengthen retention, this is a must-listen conversation with practical strategies you can implement today.If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo⏱️ Episode Timestamps:00:00 – Intro: Wakeboarding and wake-surfing with Ben01:10 – The PT shortage: Why hiring is harder than ever02:00 –

In this episode of the Grow Your Practice podcast, Chad Madden dives deep into the foundational principles every private practice owner needs to scale sustainably, starting with clearly defined core values. If you’ve struggled with hiring, team alignment, or culture drift, you’ll want to take notes. Chad breaks down the “Planning Pyramid,” showing how to connect your daily accountability to your 10-25 year vision. You’ll learn how to identify and codify core values that attract A-players and repel toxic team members, plus how to build hiring scorecards that get results. Whether you're aiming for your first million or your hundredth, this episode sets the stage for lasting growth.If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability, and stay focused on your long-term vision.⏱️ Timestamps00:00 – Intro: Part 2 of the $100 Million Practice Series00:30

In this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one of the industry’s leading marketing agencies. Together, they dive deep into the common traps practice owners fall into, how to stabilize patient flow, and why marketing is the engine that drives everything from hiring to profitability. You’ll walk away with actionable strategies from Neil’s “Market to Grow” system, insights into what sets high-performing clinics apart, and a renewed focus on leveraging marketing to take control of your clinic’s future.If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability,

In this powerful solo episode, Chad dives deep into the concept of the Big Hairy Audacious Goal (BHAG)—a strategic visioning tool popularized by Jim Collins. Whether you're a solo practice owner or leading multiple locations, Chad explains why setting a bold, long-term goal can transform your business, align your team, and reignite your purpose. He shares personal stories from building his $20M+ practice, his challenges, and the exact framework you can use to craft your own BHAG. Plus, hear the pivotal moment that shaped the future of Breakthrough.If you’re ready to stop playing small and start building a practice with real impact, this episode is for you.If you're ready to grow your practice with clarity and purpose, schedule a free strategy demo at https://getbreakthrough.com/strategy/ to see how our platform can help you attract new patients, increase profitability, and stay focused on your long-term vision.⏱️ Timestamps:0:00 – IntroWhy we’re talking about BHAGs—and what makes them so powerful.1:17 – What

In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices.Chad shares personal stories (including losing $98K in one quarter), walks through real math on lifetime patient value, and explains why your patient list is your biggest business advantage.Whether you're a practice owner looking to grow, stabilize revenue, or eventually sell your clinic, this episode will show you exactly why reactivations should be your #1 priority.00:00 - Intro: What is a Reactivation?01:15 - Why Reactivations Are Underrated02:20 - Losing $100K in Q4 (and how it changed everything)03:45 - Why Cold Traffic & Referrals Failed During Holidays05:20 - The Breakthrough: Free Exam Day = 70+ Reactivations07:09 - Benefit #1: Revenue Stability08:00 - Benefit #2: Higher Li

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares insights on how metrics and KPIs can improve management decisions and practice efficiency. He also emphasizes the necessity of having staff own their metrics and be accountable for their areas of production. Tune in to learn best practices for creating an accountability chart and setting up key metrics for each department in your practice.Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing: https://hubs.ly/Q033nBgR000:00 Introduction to the Podcast00:19 Understanding Metrics

Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in as participants share their three-year goals and Chad offers actionable advice on creating a roadmap that includes quarterly objectives, hiring needs, marketing strategies, and facility expansion. This episode also touches on the importance of leadership and mentorship training in scaling your practice. Get a sneak peek into Chad's marketing systems and download a free checklist to streamline your practice's marketing efforts.Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketin

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth referrals, physician referrals, partner referrals, and cold traffic marketing), and provides a step-by-step framework for maximizing new patient flow. He also covers the critical components of effective marketing and sales, including addressing self-limiting beliefs and positioning your services. Additionally, Madden offers a free downloadable checklist to help practice owners refine their marketing strategies and ensure consistent new patient flow.Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, including his initial struggles with email marketing and his game-changing meeting with Carl Mattiola from Tesla. Learn specific strategies for creating valuable goodwill content, leveraging patient questions, and utilizing Google queries for content inspiration. Chad also discusses the importance of balancing goodwill content with targeted offers, overcoming self-limiting beliefs, and optimizing conversion rates. Stay tuned for his insider tips and data on the most effective campaigns currently in the market.Download the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or prof

Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives into building a goal-oriented mindset, strategic changes he implemented in his practice, and the significant impact of enhancing leadership skills. Justin also discusses the importance of aligning systems, financial optimization, and his experience with the 'Profitability Under Pressure' program. Packed with insights on managing and growing a private practice, this episode is a must-watch for all physical therapy professionals.There are two blog posts that he refers to in this podcast episode along with his patients and staff. Check them out here:The 4 Reasons Behind Almost Everyone’s Back PainManipulating the 4 Corn

In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free reso

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.