Breakthrough Pt Marketing Podcast With Chad Madden

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market. Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK000:00 Introduction to the Podcast00:19 The Biggest Marketing Mistake00:47 Survey Insights and Media Types02:10 The Importance of Messaging05:18 Personal Story: Emily's Gym07:19 Effective Messaging Strategies13:10 Using Google for Messaging17:03 The Power of Testimonials26:07 Conclusion and Key Takeaways

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.Learn how we can increase reactivations for your practice here:www.getbreakthrough.com/engage00:00 Introduction and Exciting News00:40 Icebreaker and Participant Introductions03:16 Engaging and Reactivatin

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth! Click: https://hubs.la/Q034WvBZ000:00 Introduction to the Podcast00:19 Under

Join host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice podcast. Discover the key strategies and systems to elevate the value of your private practice, especially if you're considering selling. Learn about the importance of diverse patient acquisition channels and how to optimize them to attract potential buyers. With over 20 years of experience and working with thousands of private practice owners worldwide, Chad shares practical tips, personal anecdotes, and a comprehensive marketing framework that can help any practice thrive. Get access to a free checklist of 36 marketing processes to boost your practice's patient flow and profitability.00:00 Introduction to the Podcast00:12 Maximizing Practice Value00:46 The Acquirer's Perspective02:32 Importance of Diverse Patient Flow05:43 Handling Slow Seasons08:11 Expanding and Filling Clinics12:44 Marketing Systems and Processes19:10 Overcoming Limiting Bel

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores how to effectively promote a de novo (new) clinic in a cold market. Chad delves into the marketing challenges and solutions involved in filling a new clinic's schedule, achieving break-even points swiftly, and converting liabilities into assets. He highlights the importance of speed, explains the market message media match framework, and debunks common self-limiting beliefs that hinder clinic growth. Learn from real-life examples, both positive and negative, and discover proven strategies to ensure your new clinic thrives from day one. Get ready to take notes as Chad shares invaluable tips to grow your private practice successfully. Download a free marketing process checklist to further enhance your marketing system.Get the checklist here:https://hubs.ly/Q033nBgR0To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl000

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners w

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the 'Grow Your Practice' podcast as he addresses a common challenge owners face when expanding from one to two clinicians. This episode covers strategies for maintaining clinician schedules, focusing on business operations, and overcoming self-limiting beliefs to ensure successful practice growth. Learn about the five new patient pathways, effective marketing tips, and the importance of building robust systems and processes. Chad also shares personal stories and a three-step process to replace limiting beliefs and optimize schedule management, helping practice owners achieve a better work-life balance and financial stability.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting sig

Welcome to the Grow Your Practice podcast hosted by Chad Madden, owner of Madden Physical Therapy and Breakthrough. In this episode, Chad explains how to establish an accountability chart tailored for practices with different revenue levels ($500K, $1M, $3M). He discusses the importance of having clear roles and responsibilities using methodologies from Gino Wickman and Vern Harnish. The episode walks through establishing accountability within your practice, optimizing team member competencies, and improving practice profitability. Chad also introduces the Profitability Under Pressure program, a 90-day masterclass to help practice owners build robust financial systems and enhance their bottom lines.00:00 Introduction to the Grow Your Practice Podcast00:19 Understanding Accountability Charts01:37 Common Challenges in Practice Management03:46 Stages of Accountability Implementation07:29 Establishing Your Accountability Chart09:58 Profitability Under Pressure Program12:08 Q&

Mastering Leadership and Management with Danny Kerr | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, on the latest episode of the Grow Your Practice podcast. Special guest Danny Kerr, a managing partner at Breakthrough Academy Incorporated, discusses his inspiring journey from a challenging upbringing to success in the business world. Learn about Danny's insightful 'transition curve' concept, which helps businesses transition from managing tasks to leading teams effectively. Danny shares practical advice on situational leadership, the importance of balancing direction and support, and how to empower your team for long-term success. Don't miss this deep dive into leadership styles and how they can transform your practice.00:00 Introduction to the Podcast00:19 Meet Danny Kerr: A Remarkable Journey01:17 Danny's Early Business Lessons03:05 The Importance of Leadership vs. Management05:48 Understanding Situational Leadership12:37 Stages of Employee Development23:19 C

In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.Want to expand your services with gait analysis? Visit https://rundna.comPair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply00:00 Introduction to the Podcast00:23 Exciting Developments in Gait Analysis01:25 

How Viral YouTube Videos Can Transform Your Physical Therapy PracticeJoin host Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the 'Grow Your Practice' podcast. Chad shares his journey of creating viral YouTube videos that garnered millions of views and discusses how leveraging social platforms can make your private practice more valuable within your community. Learn the importance of delivering value, answering common patient questions, and maintaining a consistent content creation schedule. Additionally, discover practical strategies for increasing profitability in your practice with the Profitability Under Pressure program.00:00 Introduction to the Podcast00:19 The YouTube Journey Begins01:18 The Turning Point: Embracing Direct to Consumer Marketing02:45 Creating Valuable Content for YouTube03:56 Success Stories and Viral Videos05:50 Promoting Profitability Under Pressure Program07:59 Practical Tips for Content Creation11:36 Becoming a Local Authority13:34 Conclusion and

Join host Chad Madden in this episode of the 'Grow Your Practice' podcast as he explores strategies to diversify new patient channels for physical therapy practices. Drawing from his own experiences, Chad discusses the decline in physician referrals, the importance of marketing directly to consumers, and how understanding market-message-media match can drive patient acquisition. Learn to fill your schedules year-round, attract better-paying patients, and boost team morale with proven tips and tricks. Plus, get access to a free guide on Facebook advertising for your practice.Want the CHEAT SHEET to Facebook ads? Get it here:https://info.getbreakthrough.com/facebook-cheat-sheet-lmAre you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, an

In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses effective strategies for closing workshops successfully. He elaborates on the importance of planning backward from the desired outcome, the value of a well-structured room setup, and the significance of offering appointments. Madden also covers various closing techniques, such as summarizing key points and handling client objections. Additionally, he introduces the Profitability Under Pressure program, designed to help practice owners enhance their financial health. Tune in to discover practical tips to maximize workshop conversions and grow your practice!00:00 Introduction to the Grow Your Practice Podcast00:21 Setting Up for a Successful Workshop01:38 The Importance of the Workshop Close03:37 Effective Techniques for Closing Your Workshop11:38 Common Pitfalls and How to Avoid Them16:18 Final Tips for Mastering Your Workshop Close17:48 Conclusion and Next Steps

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into the best practices and strategies to enhance your private physical therapy practice through effective internal workshops. Madden discusses the importance of workshops as a conversion mechanism, reviews his standard operating procedure (SOP) and scorecard for workshops, and offers insights into the metrics and optimization processes needed for success. Learn how to efficiently get registrants, convert attendees to appointments, and ultimately drive patient care and retention. Tune in for actionable tips and a detailed overview of how to elevate your practice using workshops.Want our FREE Workshop SOP (Standard Operating Procedures) & Scorecard?:https://docs.google.com/document/d/1ldviIVTYlHEr9jY64Zdx7ljTHE2sEuA9o5uL2FlF794/edit?usp=sharingAre you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIn need

Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association. The discussion covers changes in healthcare reimbursements, the impact of large healthcare systems on independent practices, and the need for greater advocacy within the physical therapy profession. Scott emphasizes the importance of legislative efforts, the role of technology in practice management, and the future outlook of the profession. He also highlights the association's mission of uniting physical therapists to bring about meaningful change and ensure the sustainable growth of the profession.Take the next step to remain profitable despite declining reimbursements and unfair healthcare policies. Apply to Profitability Under P

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW000:00 Introduction and Host Welcome00:19 Participant Introductions and Challenges02:50 Session Goals and Agenda04:15 Medicare Compliance and Audit Experience06:03 2025 Final Ruling Overview14:31

In this episode of the Grow Your Practice Podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares insights on how to effectively fill seats at your workshops. Discover the best practices for topic selection, messaging, and targeting audiences to maximize attendance and conversions. Learn about the three key target markets—past patients, cold traffic, and partner promotions—and explore effective advertising techniques, including both legacy and online media. Chad also discusses the importance of follow-up communication and provides a free Workshop SOP and scorecard to help you perfect your workshops. Tune in for valuable tips on growing your private practice with successful workshops.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnFind this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these st

In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnFind this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implem

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.00:00 Introduction to the Podcast00:19 The Biggest Challenge: Hiring and Retention01:

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time man