Breakthrough Pt Marketing Podcast With Chad Madden

Join us in this inspiring episode as Chad interviews Dr. Jack Zuckerman, founder of Total Recovery PT in New Jersey. Dr. Zuckerman shares his remarkable journey from a modest start in a small office to building a successful multidisciplinary clinic. Discover the innovative physical therapy techniques he employs, including manual therapy, functional mobilization, and advanced modalities like shockwave and laser therapy. Learn the benefits of a cash-based practice model, strategies for scaling and marketing, and the importance of having proper systems and processes in place. Dr. Zuckerman also discusses balancing business growth with family life, the impact of mentorship, and his vision for the future of healthcare. Tune in for valuable insights and inspiration from an industry leader.00:00 Introduction and Welcome00:16 Starting the Practice: Humble Beginnings01:40 Growth and Expansion02:56 Challenges and Resilience08:56 The Multidisciplinary Approach12:28 Innovative Treatments and

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pr

Six Steps to Create a Direct-to-Consumer Marketing System for Your PracticeIn this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called 'Profitability Under Pressure' focused on increasing revenue and enhancing financial stability for practice owners.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the

Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

Join us for an insightful webinar featuring Mark Callan from Enovis as we dive into three effective strategies for chiropractors to sell high-value cash packages without discounting. Discover the importance of adding cash services, common barriers, and proven techniques to increase revenue from cash services. We also unpack a special cash-based program developed in collaboration with the Enovis and Breakthrough teams. Engage with our real-time polls and Q&A session, and learn from the experiences of other successful practices. Additionally, access bonus resources such as a team training for light force laser and a growth calculator for integrating new services in your practice.Interested in increasing your revenue with high value cash packages? Visit https://getbreakthrough.com/enovis 00:00 Introduction and Polling01:11 Discussing Add-On Services02:10 Challenges in Selling Cash Services03:03 Importance of Cash Services06:27 Introduction to Breakthrough and Mark Callan07:16 Goals for Cash Programs07:44 Las

n this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over traditional branding and provides practical examples, including the use of informational content to engage potential patients. Additionally, Chad introduces the Profitability Under Pressure program designed to help practice owners increase revenue and improve their financial systems.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners

Top 3 Marketing Mistakes Private Practice Owners Make | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he discusses the three biggest marketing mistakes private practice owners make. This episode dives into the critical aspects of marketing, including market-message-media alignment, focusing on the patient's needs rather than self-promotion, and understanding the required effort and resources for successful marketing. The episode also covers effective patient acquisition strategies and introduces the Profitability Under Pressure program designed to enhance revenue and profit margins for private practices.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into creating a plan for profitability in private practice. Madden explains the concept of the 'flywheel' for continuous growth and draws parallels to Amazon's success. He details the steps clinicians can take to diagnose and treat patients efficiently, and similarly, how these practices can be applied for financial planning in a private practice. Key topics include conducting profit audits, creating profit plans using tools like pro forma, and implementing strategic 'profit levers' to increase revenue per visit. Madden also shares insights from his personal journey of opening multiple clinics and purchasing commercial real estate. The episode concludes with a Q&A session where listeners ask about marketing tactics, filling schedules, and maintaining profit margins.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-

Join Chad Madden in this episode of 'Grow Your Practice' as he dives into strategies to identify where you're losing money and boost your practice's profitability. From personal stories and real-world examples, learn how to audit at a granular level, discover hidden pitfalls, and leverage the Profit Leak Audit. Explore how understanding detailed metrics instead of just surface numbers can transform your practice. Plus, learn about the Profitability Under Pressure program designed to help practice owners thrive even in challenging economic times. Tune in for actionable insights and proven methods that have helped many practice owners increase their revenue.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the Grow Your Practice Podcast. Chad discusses setting clear goals for your practice and overcoming common challenges faced by practice owners. Featuring insights from practice owners John and Eric, Chad walks through a powerful exercise to help you envision your ideal practice. This episode also introduces the 'Profitability Under Pressure' program, a masterclass designed to help private practice owners build financial stability and increase revenue.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this episode of the Grow Your Practice Podcast. Chad discusses the biggest barrier in private practice, limiting beliefs, and shares a personal story of how overcoming these beliefs helped his practice thrive. Learn a three-step process to identify and conquer your own limiting beliefs, and hear inspiring stories from other practice owners. Plus, get insights into writing effective job ads and details about the Profitability Under Pressure program to boost your practice’s financial health. Don't miss the next episode on envisioning your perfect practice!If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply

In this episode of the Grow Your Practice podcast, host Chad Madden welcomes special guests Stacy Hicks, owner of Carlisle Place, and Erin Langmaid, head of marketing. Stacy shares her journey from becoming a physical therapist to opening Carlisle Place in rural New Hampshire, discussing the challenges and rewards of running a private practice. Erin elaborates on their marketing strategies, transitioning from traditional to social media advertising, and the impact of workshops on community engagement. The episode also highlights the importance of creating strong patient-therapist relationships and managing practice profitability through both innovative and traditional measures.Stacey and Erin are ‘Profitability Under Pressure’ course customers, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl000:00 Introduction to the Podcast00:22 Meet Our Guests: Stacy Hicks

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses how to effectively manage and strategize around Medicare cuts that impact revenue for private practices. Chad dives into the macroeconomic factors influencing healthcare costs, shares a personal story about navigating the healthcare system, and introduces a six-step flywheel process for practice owners to audit, plan, strategize, implement, measure, and repeat strategies to stay profitable. He also discusses the importance of targeting younger demographics, improving payer mix, and marketing effectiveness. Additionally, the episode highlights the 'Profitability Under Pressure' program, which provides a comprehensive system to help practice owners increase their profit margins amidst declining reimbursements.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancin

In this episode of 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into setting up an effective marketing budget for private practices. Chad outlines a rule of allocating 10% of gross revenue towards marketing, discussing how this evolved over time and its implications for growth. He breaks down the different avenues for attracting new patients, from cold traffic marketing to reactivations, and shares insights on tracking ROI and optimizing marketing expenditures. Tune in for actionable tips, principles, and strategies to help your private practice thrive.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profita

In this episode of the Grow Your Practice Podcast, Chad Madden chats with Mike Hyde, the owner of Hayden Physical Therapy in Greenwood, Indiana. Mike shares his journey from being a high school sports player inspired by an injury, to becoming a private practice owner. He delves into the steps he took to become a physical therapist, his decision to take ownership of the clinic, and the strategies implemented to ensure its success. Mike discusses the impact of workshops on patient flow, the importance of consistent marketing, and working with a tax professional to optimize financials. The episode also highlights key challenges faced by private practice owners and offers insights for sustainable growth and operational management.Mike is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl000:00 Introduction to the Gro

In this episode of the Grow Your Practice podcast, host Chad Madden discusses common challenges faced by private practice owners, particularly the feeling of wearing too many hats and juggling numerous responsibilities. Chad shares effective systems and strategies for prioritizing tasks and delegating less valuable activities to free up time for more critical functions, such as team building and process improvement. The episode includes practical exercises on listing out weekly activities and assigning dollar values to them, helping owners focus on high-leverage tasks to enhance the overall growth and profitability of their practice. The discussion touches on various operational aspects like marketing, billing, and team management, providing actionable insights to help owners streamline their practice management and regain control of their time.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mi

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he gives actionable tips and strategies to attract higher paying patients for your private practice. This episode covers essential topics such as the importance of consistent messaging, gaining physician and community referrals, leveraging reactivations, cultivating valuable partnerships, and effective cold traffic marketing. Special focus is given to practical solutions in growing client base and improving payer mix, including insights into the benefits of targeted educational workshops and personalized outreach.00:00 Introduction to the Podcast00:25 Guest Introduction and Clinic Locations00:55 Strategies to Attract Better Paying Patients03:40 Reactivating Past Patients07:23 Building Partnerships for Better Payer Mix09:37 Cold Traffic Marketing Insights18:11 Q&A and Final Thoughts21:28 Effective Advertising and Marketing Strategies31:29 Closing Remarks and Resources

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden talks with Trina Sanders, a seasoned physical therapist and co-owner of Motus Wellness and Physical Therapy in Houston, Texas. Trina shares her unique journey into physical therapy, her experiences in private practice, and valuable insights into time management, marketing strategies, and the importance of hiring the right team. Tune in to hear about the challenges of starting a new practice, effective productivity tips, and how Trina utilizes a virtual assistant to streamline operations. Don't miss this episode filled with practical advice for all private practice owners looking to scale and grow.We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:25 Meet Trina Sanders: Physical Therapist and Entrepren

In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implementing incentive plans, and the necessity of involving team members in decision-making. Chad also shares valuable insights from his own practice and interactions with other practice owners. Tune in to learn how to navigate financial challenges and foster a collaborative environment in your practice.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:21 Aligning Incentives with Declining Reimbursement01:06 Understanding the Financial Context02:22 Implementin

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he unpacks reactivation strategies for private practices in this episode of the Grow Your Practice Podcast. Learn the importance of reactivating past patients, common pitfalls to avoid, and actionable methods to ensure consistent patient flow. Discover how to optimize your patient list for better schedule control, fill clinic space effectively, and drive reactivations using proven tactics. Plus, explore the benefits of reactivation strategies and the upcoming Revenue Per Visit Virtual Summit for exclusive insights on boosting your practice's profitability.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:24 Understanding Reactivation Strategies00:50 Defining Reactivations in Practice02:25 Importance of Reactivation Strategie