Breakthrough Pt Marketing Podcast With Chad Madden

In this episode of the Grow Your Practice podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses how to effectively manage and strategize around Medicare cuts that impact revenue for private practices. Chad dives into the macroeconomic factors influencing healthcare costs, shares a personal story about navigating the healthcare system, and introduces a six-step flywheel process for practice owners to audit, plan, strategize, implement, measure, and repeat strategies to stay profitable. He also discusses the importance of targeting younger demographics, improving payer mix, and marketing effectiveness. Additionally, the episode highlights the 'Profitability Under Pressure' program, which provides a comprehensive system to help practice owners increase their profit margins amidst declining reimbursements.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancin

In this episode of 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into setting up an effective marketing budget for private practices. Chad outlines a rule of allocating 10% of gross revenue towards marketing, discussing how this evolved over time and its implications for growth. He breaks down the different avenues for attracting new patients, from cold traffic marketing to reactivations, and shares insights on tracking ROI and optimizing marketing expenditures. Tune in for actionable tips, principles, and strategies to help your private practice thrive.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profita

In this episode of the Grow Your Practice Podcast, Chad Madden chats with Mike Hyde, the owner of Hayden Physical Therapy in Greenwood, Indiana. Mike shares his journey from being a high school sports player inspired by an injury, to becoming a private practice owner. He delves into the steps he took to become a physical therapist, his decision to take ownership of the clinic, and the strategies implemented to ensure its success. Mike discusses the impact of workshops on patient flow, the importance of consistent marketing, and working with a tax professional to optimize financials. The episode also highlights key challenges faced by private practice owners and offers insights for sustainable growth and operational management.Mike is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl000:00 Introduction to the Gro

In this episode of the Grow Your Practice podcast, host Chad Madden discusses common challenges faced by private practice owners, particularly the feeling of wearing too many hats and juggling numerous responsibilities. Chad shares effective systems and strategies for prioritizing tasks and delegating less valuable activities to free up time for more critical functions, such as team building and process improvement. The episode includes practical exercises on listing out weekly activities and assigning dollar values to them, helping owners focus on high-leverage tasks to enhance the overall growth and profitability of their practice. The discussion touches on various operational aspects like marketing, billing, and team management, providing actionable insights to help owners streamline their practice management and regain control of their time.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mi

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he gives actionable tips and strategies to attract higher paying patients for your private practice. This episode covers essential topics such as the importance of consistent messaging, gaining physician and community referrals, leveraging reactivations, cultivating valuable partnerships, and effective cold traffic marketing. Special focus is given to practical solutions in growing client base and improving payer mix, including insights into the benefits of targeted educational workshops and personalized outreach.00:00 Introduction to the Podcast00:25 Guest Introduction and Clinic Locations00:55 Strategies to Attract Better Paying Patients03:40 Reactivating Past Patients07:23 Building Partnerships for Better Payer Mix09:37 Cold Traffic Marketing Insights18:11 Q&A and Final Thoughts21:28 Effective Advertising and Marketing Strategies31:29 Closing Remarks and Resources

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden talks with Trina Sanders, a seasoned physical therapist and co-owner of Motus Wellness and Physical Therapy in Houston, Texas. Trina shares her unique journey into physical therapy, her experiences in private practice, and valuable insights into time management, marketing strategies, and the importance of hiring the right team. Tune in to hear about the challenges of starting a new practice, effective productivity tips, and how Trina utilizes a virtual assistant to streamline operations. Don't miss this episode filled with practical advice for all private practice owners looking to scale and grow.We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:25 Meet Trina Sanders: Physical Therapist and Entrepren

In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implementing incentive plans, and the necessity of involving team members in decision-making. Chad also shares valuable insights from his own practice and interactions with other practice owners. Tune in to learn how to navigate financial challenges and foster a collaborative environment in your practice.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:21 Aligning Incentives with Declining Reimbursement01:06 Understanding the Financial Context02:22 Implementin

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he unpacks reactivation strategies for private practices in this episode of the Grow Your Practice Podcast. Learn the importance of reactivating past patients, common pitfalls to avoid, and actionable methods to ensure consistent patient flow. Discover how to optimize your patient list for better schedule control, fill clinic space effectively, and drive reactivations using proven tactics. Plus, explore the benefits of reactivation strategies and the upcoming Revenue Per Visit Virtual Summit for exclusive insights on boosting your practice's profitability.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:24 Understanding Reactivation Strategies00:50 Defining Reactivations in Practice02:25 Importance of Reactivation Strategie

In this episode of Grow Your Practice Live, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores 5 marketing strategies to help therapists keep their schedules full. Madden discusses insights from his marketing team and reception staff, focusing on key areas such as schedule control, evaluations, patient marketing, referral sources, and cold traffic marketing. The episode also covers practical tips for private practice owners to improve patient engagement and treatment plan adherence, and includes valuable information on increasing reimbursement rates. We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:25 Addressing Therapist Scheduling Issues00:58 Strategies for Clinicians to Fill Schedules04:11 The Importance of Schedule Control06:27 Effective Evaluation Techniques17:0

In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through superior service and community involvement. She dives into the importance of well-trained front desk staff, marketing strategies, and adapting during crises. We will go even deeper into strategies to optimize billing and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:24 Meet Tina Marie Schultz00:43 Tina's Journey in Private Practice01:40 Implementing Business Strategies03:19 Success Stories and Business Growth04:18 Tina's Business Background13:43 Navigating Challenges and Opportunities16:14&nbs

In this episode of the Grow Your Practice Podcast, host Chad Madden brings to the forefront the intricacies of incentivizing your team in a private practice setting. Discover best practices, systems, and key methods to implement an effective incentivization program that aligns with your business goals. Chad digs deep into various compensation models, discusses pitfalls to avoid, and shares real-world examples. Don't miss out on this comprehensive guide to enhancing team motivation and boosting your practice's profitability.We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction to the Podcast00:19 Today's Topic: Incentivizing Your Team01:09 Understanding Incentivization in Private Practice05:22 Pitfalls of Incentivization Programs08:48 Effective Incentivization Strategies20:50 Open Q&A and Real-Life Examples27:40

Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targeting organizations, and cold traffic marketing. Tune in to how strategic planning and systems can enhance revenue per visit and patient retention. We will go even deeper into this topic and more in our next FREE virtual event, Revenue Per Visit Summit. Register and join in on the conversation with 600+ practice owners and 8+ expert guests. https://www.getbreakthrough.com/learn00:00 Introduction00:31 Understanding Payer Mix00:48 Real-Life Examples and Discussions02:59 Marketing Strategies to Improve Payer Mix04:07 Challenges and Trends in Private Practice08:19 Reactivation and Cold Traffic Marketing16:33 Q&A and Practical Insights20:45 Profitability and Strategic

In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Loyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he faced. Tom highlights the importance of core values, teamwork, and continuous learning.Tom is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:00 Introduction to the Podcast00:20 Meet Tom Loyd: Journey into Physical Therapy01:49 Becoming an Owner at Bryn Mawr Physical Therapy03:40 Challenges and Changes in Private Practice06:41 Leadership and Growth Strategies12:08 Impact of Core Values and Team Approach13:34 Implement

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Meet Gary Houck: A Lifelong Connection01:08 The Roofing Business: Success and Leadership04:23 Company Culture and Values07:41 Leadership Evolution and Strategic D

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:In this episode, we focus on:- Filling Schedules and Utilizing Space- Reactivating Past Patients- Leveraging Referrals- Expanding Service Offerings- Building a Strong Brand and Community PresenceAll of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow00:19 Identifying Marketing Challenges in Healthcare00:43 Maximizing Clinic Space and Efficiency02:10 Five Pathways to Attract New Patients05:55 Leveraging Data for Targeted Marketing08:10 Exploring Profitable Patient Demographics10:16 Marketing Strategies for Different

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry. The discussion also covers practical strategies for private practice owners to improve their business operations by:1. Negotiating with insurance companies2. Writing a patient accountability plan,3. Expanding practice services4. Building a brandAlong with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/growYou can find Dr. Sterling at www.drst

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community. You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profitAdditionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

3 Keys to Increasing Profit Margins Despite Declining ReimbursementsAre declining reimbursements crushing your practice growth goals?Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.' Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics. To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased.These rates are not keeping up with inflation. This is a problem.We put together an educational session in a webinar to address this issue.In this episode, I go over:A simple 4-step process any owner can do to create a planHow owners have increased their rev/visit up to $20/visitThe 12 tactics you could implement to increase your rev/visitTools successful owners are using to increase their profitsWe have all dealt with reimbursement cuts, inflation, market pressure, undervalued in the market, but it doesn’t have to stay that way.If you’re feeling the pressure of shrinking margins, you’re doing well and you want to stay ahead, and you enjoyed this Secrets to Revenue Per Visit webinar episode, I invite you to enroll in our next course, Profitability Under Pressure. We also have an Early Bird Scholarship.Deadline is April 30th. You want to save your spot so you don’t miss out.Go hear to sign up for our next web

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and StaffingThis episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors like insurance company policies and inflation. Strategies for improving financial health, such as understanding and managing expenses, maximizing profitability, and optimizing clinician schedules, are explored. Chad also touches on effective management and marketing techniques, including the importance of reactivations, referrals, and optimizing insurance relations. Real-life examples and solutions for increasing clinic profitability and revenue per visit are provided, emphasizing the importance of looking into business metrics and planning strategically for growth and stability.Ready to learn how you can improve your practice's financial health? Apply for Profitabili