Breakthrough Pt Marketing Podcast With Chad Madden

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live webinar to unveil powerful strategies for elevating cash-based revenue in private physical therapy practices. Discover how integrating cash-based services can counteract dwindling insurance reimbursements and propel practice profitability to new heights.During the live webinar, Chad and Mark delved into pivotal topics, including:Introduction to Cash-Based Revenue Strategies: Learn the essentials of maximizing cash-based revenue and its transformative impact on practice growth.Unveiling the Power of Cash-Based Services: Explore the significance of incorporating cash-based services amidst evolving market dynamics.Strategies for Profit Maximization: Uncover operational ti

Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience"Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'll discover ways you can revolutionize the patient experience in your practice.Tune in to learn about efficiency, management strategies, team development, and using metrics for healthcare practice growth and success."The Feel-Good Experience" provides a comprehensive game plan for healthcare providers, practice owners, and managers to enhance their practices through an integrated approach focused on the patient experience. Steven's practical step-by-step guide is a must-read for anyone seeking better outcomes for their patients, their team, and their practice. Take the first step towards creating a truly exceptional patient experience in your healthcare practice

Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices. In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years. Tune in to reveal:The #1 Key Ingredient of a Marketing SystemCommon Marketing Pitfalls5 Pathways of New Patient FlowHow to Set Up A Marketing DepartmentDiscover the critical difference between processes and full-blown systems - and why having robust systems in place is the key to unlocking explosive growth for your practice. Chad pulls back the curtain on his proven system-building framework that has allowed him to consistently attract new patients while avoiding the pitfalls that trap other practices.You'll learn indispensable secrets, such as when and how to leap into online advertising juggernauts like Facebook and Instagram. Chad explains how to track and opt

In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth. The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience, including building a successful physical therapy practice, navigating mergers and acquisitions, and transitioning into billing and data analysis, to help other practices improve their efficiency and profitability.Tune in to learn:Why PT private practice owners need to shift their perspective and better understand the importance of revenue cycle managementHow simplifying practice operations and mitigating internal causes of time variance can increase efficiency, lower costs, and improve revenue per visitWays to use data as a tool for driving informed decision-makingThe importance of creating scalable business systems in order to achieve optimal revenue potenti

Grow Profits With Reactivations?In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset.Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthrough.To apply for Profitability Under Pressure, go to getbreakthrough.com/apply

Podcast: Tony & Melissa Cere, March 8 2024In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced. The two speak in depth about their communication methods, team-building strategies, and persistence in overcoming financial obstacles in their field, alongside their personal anecdotes and outlooks.Listen in to learn: Melissa & Tony's Journey Opening Kinetix PT in Gainesville, FL Struggles in the Beginning Building Trust within their Team Reimbursement Renegotiations Family Life and Work Life Their Most Influential Books Takeaways from BreakthroughTo learn more about Tony, Melissa, or Kinetix PT, you can find them at:www.kinetixpt.comtonyc@kinetixpt.commelissa@kinetixpt.comNote: Applications for Profitability Under Pressure close March 21st, 2024. Apply at getbreakthrough.com/apply

In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing. We explore the importance of a good website and online presence, the role of video, and future trends in the industry.

In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs. Patient no-shows and cancellations is one of the most common profit leaks we see. At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increase profits and improve patient outcomes.You’ll be able to develop a clear plan you can implement immediately. LINKSHow does your marketing stack up against other practice owners? Take the marketing quiz to find out now: quiz.getbreakthrough.com/marketing

Is your marketing working for your practice?In this episode, you'll discover my 5 best-performing channels for getting new patients. Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth.Learn how I track and attribute new patients to marketing sources in my practice, and make informed decisions about where to continue to invest marketing spend. LINKSFind out how well your marketing is working compared to other practices. Take the quiz at: quiz.getbreakthrough.com/marketing

Why does the healthcare system undervalue PT? In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective. Your practice is likely impacted by the realities of our current healthcare system on a daly basis. You've likely experienced the challenge of growing a practice when you're competing with larger healthcare entities. In this episode, you'll gain a deeper understanding of the influence of politics and economics on healthcare decisions and the conflict between conservative care approaches and established profit-driven treatment pathways. I'll share my perspective on how we can go from fighting for survival to actually adapting and thriving independently, leveraging insights from successful peers. Discover ideas for how to come out on top in a challenging environment so you can continue providing quality care to people in your communit

How much should you spend on marketing?This is a question I get asked all the time.When profits shrink, marketing is often one of the first line items in the budget to go. This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it. I talk through the 5 marketing channels that work best in my practice. Plus, I share my 5 favorite business books that I recommend to practice owners.LINKSSteal my 2024 annual marketing calendar for free. Get it here: https://hubs.la/Q02hkPLB0Access my free, on-demand marketing course for practice owners: https://getbreathrough.com/marketingcourse

In a world of skyrocketing inflation and declining reimbursements, practice owners are faced with two options:Stick to the status quo and see profits decline orInnovate and see profits grow.Marketing can no longer be considered optional. To ensure success in this environment, data-backed marketing is a necessity.That's why I'm giving away my 2024 marketing calendar template. This is the exact tool I use across my 7 practices.Tune in to get:A 12-month marketing calendar template that saves hours of timeThe 4 marketing channels for new patients — that have proven successful for hundreds of ownersClear next steps for generating consistent patient visits year-roundLINKSAccess the 2024 PT Marketing Calendar Template: https://hubs.la/Q02hkPLB0Get my Direct-to-Consumer Marketing Course and Marketing Strategy Call (Free!): https://hubs.la/Q02hkTW70

John Twomey, Owner of PRO Therapy in Lake Havasu City, Arizona shares insights on hiring, business growth, and the evolution of direct access. Discover the hiring and marketing methods that have helped John adapt to changes in the market, including the labor shortage and declining physician referrals. Learn about John’s experience transitioning away from physician referrals to marketing directly to patients and people in the community. Hear the key learnings, setbacks, and successes along his journey. John reveals the one strategy that helps his practice generate consistent patient flow year-round, even during the traditional slow season. Learn why it has become his most crucial and successful tool for community engagement and clinic promotion. LINKSInterested in reaching out to John? Visit 1protherapy.comJoin John and dozens of other owners at the Breakthrough Bootcamp in Orlando, FL this February: https://getbreakthrough.com/orlando2024How would you like consistent patients year-round? Get Chad’s

It's not the first time we've talked here about Medicare Cuts, and it won't be the last.The fact is, declining Medicare payments have an impact on reimbursements across the board and should not go ignored.This episode is a recording of a recent webinar that Mary Daulong, President of BCMS and Chad Madden co-hosted. The episode provides a summary of what's in the 2024 Physician Fee Schedule, including a 3.34% cut to the Medicare conversion factor. It goes over the impact that 15 years of flat or declining reimbursement rates has had on private practices.You'll discover how to prepare your practice for the impact of yet another round of reimbursement cuts and learn how to create a financial plan for the year ahead. Chad is giving away his own Financial Planning Template - the exact tool he uses to create a financial plan for his practice. You can use this free template to get a clear picture of your revenue and costs and create a roadmap for increasing profits in 2024. Get your copy of my free 2024 planning tem

Cheryl Abelow and Lauren Abelow are Private Practice Owners of FlexPlus PT in Massachusetts.In this episode, Cheryl and Lauren share their insights into how private practice physical therapy has changed since Cheryl started the practice 19 years ago.Cheryl, a second-career physical therapist, recounts her transition from the corporate world to the healthcare industry, to opening her own practice nearly 20 years ago. Lauren reflects on her unexpected journey into the family business. Together, they discuss their experiences in hiring, direct access, marketing, and navigating the changing landscape of private practice. Join us as we dive into their story and discover the valuable insights they've gained along the way.Learn more about the next Breakthrough Bootcamp and Register Soon: https://getbreakthrough.com/orlando2024

It's that time of year! Have you completed an annual plan for your practice in 2024?If not, tune in to this episode to gain insights on the purpose of planning and why it's so important to make time for it. This episode includes insights on how to develop a vision for your practice, core values, growth projections, and quarterly priorities. From setting long-term growth goals to identifying quick wins you can capitalize on in January, this episode offers a comprehensive exploration of how you can create a plan to achieve your practice goals in the year ahead. This episode is an older recording, but the issues discussed are super relevant right now. For more recent content on this topic, be sure to check out the episode released on December 15 (How I'm Creating My 2024 Annual Plan).Don't forget to get your free copy of the 2024 Profit Planner - a free planning template for practice owners: https://hubs.la/Q02cTt100

In this episode, Chad Madden reflects on the highs and lows of 2023 and looks ahead to what's in store for 2024. From increased pressure on private practices to the shifting landscape of healthcare spending, Chad highlights the key trends impacting the industry. He also shares the opportunity for private practice owners in 2024 that will go largely overlooked.Discover insights into how you can turn challenges into opportunities, differentiate your practice, and adapt to the changing landscape. Tune in to gain actionable strategies to support your practice goals in the year ahead. SHOW LINKSLearn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://getbreakthrough.com/orlando2024Steal my 2024 Profit Planner - a free template private practice owners can use to design a profitable practice plan for 2024: https://hubs.la/Q02cTt100

Since 2008, the Medicare conversion factor, which helps determine how much you get paid by Medicare and guides rates for many other payers, has dropped by 14%. At the same time, inflation increased by 43%. It’s no wonder that countless practices are fighting just to make enough money to pay their employees. But make planning a priority, you can increase your profitability so you never have to worry about making payroll or providing for your family.All of the successful practice owners I know create an annual profitability plan. I believe that if you can’t make a clear plan for your practice, you're never going to be able to make it happen in real life.The alternative is to rely on what the insurance providers or marketplace is going to tell you you’re worth. And I can promise you that’s not going to turn out well. In this episode, I discuss my annual planning process and share the tool I've been using for 20 years to plan for profitability. Recently, one practice owner I worked with, Verel

Lance Gross, Owner of GTS Physical Therapy in Arkansas, rapidly (and incredibly) scaled his practice from zero to 17 clinics in 5 years. In this episode, Lance shares lessons learned along his practice growth journey, including how he generated a 90% growth in visits and a 70% surge in referrals and within the span of a year!Hear about how Lance's clinic set itself apart from the competition, through strategies such as specialization, hiring top-notch clinicians, and leveraging direct-to-consumer marketing.The conversation also sheds light on Lance's successful team-building strategies, emphasizing the creation of a winning team environment. As the podcast concludes, Lance addresses future challenges, particularly the intricacies of navigating declining reimbursements and rising costs.Tune in for incredible insights on how Lance built a thriving outpatient physical therapy practice in a competitive market. SHOW LINKSLearn more about the Breakthrough Bootcamp: Master Your Profits in Orlando, Florida: https://g

Alexander Wielohorski took a unique path towards physical therapy practice ownership. A mechanical engineer by trade, several years ago Alex managed 30,000 airline employees at a large airline in South America.Flash forward to today, and he co-owns Alaska’s largest physical therapy private practice…And shares that it’s more complex than he would have ever imagined - due primarily to a lack of processes and resources. In this episode, Alexander discusses the challenges and business gaps he helped identify in the practice and how they’ve been able to scale effectively.Alexander tells the story of how the practice has expanded and prevented stagnation against all the odds, including reimbursement cuts, increasing local competition, and staffing shortages. SHOW LINKSHave a question for Alexander? You can reach him at awielohorski@aptak.comCheck out the book “Execution: The Discipline of Getting Things Done” Available on Amazon. Exclusive Offer for Podcast Listeners: Schedule a free strategy ca