Market Proof Marketing: New Home Builder Marketing Insights

Market Proof Marketing · Ep 385 - Content Still King - Now With Receipts In this episode, Kevin, Beth, and Julie tackle the power of foundational marketing—reminding us that great content isn't a trend, it's the baseline. They unpack why “just run more ads” is a dangerous trap, how AI is becoming a real-world assistant (but also maybe your nosy coworker), and what Disney, Chick-fil-A, and Hamilton all teach us about brand experience. Plus, why resale is back, price reductions aren’t a failure, and cookies might be eternal after all.Story Time (1:15):Julie shares how simply improving website content transformed lead quality and campaign results.Beth reminds us that content needs intentionality—posting for followers ≠ posting for buyers.Beth “confesses” to inviting Kevin to a strategy call—and how collaboration shifted a builder’s mindset.Kevin reflects on staying calm in market chaos and helping new marketers zoom out from ad metrics to real business impact. AI to the rescue: Kevin uses "deep research" AI to