Digital Insights

From Amphitheaters to Apps: The Evolution of User ExperienceLong before we had screens, scroll wheels, or skeuomorphism, we were already wrestling with what it meant to design for humans.Take the Roman Colosseum, for example.Built nearly two thousand years ago, this wasn’t just a feat of architecture—it was a carefully orchestrated user experience. The Romans didn’t just think about how to build it. They thought about how people would use it.They designed for easy access, with a ticketing system based on numbered entrances and a layout that could empty 50,000 spectators in under 15 minutes. The acoustics were finely tuned so the roar of the crowd carried across the arena, and shaded awnings (the velarium) helped protect people from the sun. Every detail was intentional.It was, in many ways, a masterclass in UX before UX had a name.UX Has Always Been About PeopleWe like to think of UX as a digital thing. But humans have been designing with users in mind since the first tool was shaped to fit a hand. Egyptian s