Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

Creating high-quality content takes time — whether it’s crafting emails, mapping launch sequences, analysing survey data, building frameworks, or preparing visuals for a workshop. And while many people are using AI to generate more content faster, that often comes at the cost of quality, voice, or effectiveness. In this behind-the-scenes episode, your hosts Suzi Dafnis & Michelle Falzon share exactly how they’re personally using AI right now — not to replace their thinking and creativity, but to amplify it. You’ll hear six practical and strategic ways they’re using tools like ChatGPT to save time, improve results, and create more space to focus on the parts of their business they love most. Whether you’re new to AI, or ready to take your use to the next level, this episode will give you practical, real-world examples of how to use AI in your content creation workflow — without sacrificing your standards. Listen to This Episode to Hear More About: -> How to make AI a valuable thinking partner — not just a