Digital Insights

Hi there,In Lesson 1 we travelled from Roman amphitheaters to modern apps and saw that user experience is not what many consider it to be and needs repositioning. In Lesson 2 I asked whether you’re ready to lead that charge inside your organization. Today we roll up our sleeves and start that journey.The UX Maturity SpectrumOrganizations vary widely in their approach to UX. Some have established teams but treat UX as mere window dressing - "make it pretty". Others offload random tasks onto designers or forget UX exists until something breaks.Then there are companies just starting out, wondering how to even begin thinking about user experience.Whether you're trying to elevate an existing UX function or build one from scratch, there's work to be done.Why Start With An AuditI've seen many well-meaning UX champions charge into organizations like bulls in a china shop, alienating stakeholders with grandiose visions and unrealistic demands.So, before diving into any repositioning or new initiatives, we need an hone