Luxury Listing Specialist - Dominate High End Listings In Any Market

In this episode, I take you behind the scenes of one of the most remarkable sales of my career—the nine-and-a-half-year journey to sell the iconic Empire Mansion, recently closing for a record $6.5M in Illinois. I break down exactly what worked, what I’d change, and the invaluable lessons this high-profile listing taught me about patience, perseverance, and staying sharp in the ever-evolving luxury real estate market. As the third agent on the listing, spanning four brokerages, ten price adjustments, and countless strategy shifts, I dive deep into what kept us moving—from detailed buyer pre-qualification and personalized client communication, to creative event-based marketing (think thirty Ferrari owners in the driveway) and securing national press coverage. I also share what didn’t move the needle, like costly print ads and certain co-marketing partnerships, so you can leverage smarter strategy in your own business. You’ll hear about handling the unique demands of high-net-worth sellers, best practices for s