Ponderings From The Perch

Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behaviors can help marketers craft more effective messages that drive customer action. They discuss how behavioral science identifies automatic, instinctive responses that influence purchasing decisions, many of which consumers aren't even consciously aware of. Nancy shares how marketers can leverage these insights through testing and experimentation, focusing on buyer psychology rather than simply promoting product features. By understanding what motivates customers on a deeper level, marketers can create personalized content that drives action and builds authentic marketing connections. "If we as marketers can become awa