Marketing Secrets

What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: How Matt turns one long-form video into 30+ pieces of content across platforms The structure behind his organic content engine that brings in 12,000+ leads per month Why he avoids selling directly on social and what he does instead to convert cold traffic The systems and team setup that keep his business running wh