Digital Insights

In the previous lesson, I asked you to take an initial look at your role, your resources, and your reach. Now, over the next three lessons, we're going to dive into those three areas in more detail, starting with your role and how it aligns with something much bigger: your organization's goals.Because if you want UX to be seen as more than a support function, you can’t define your role in isolation. You need to connect it to the outcomes your leadership team is already striving for.Why You Shouldn’t Ask for a Job DescriptionOne problem I often see is that UX practitioners implicitly wait for their manager to define their role. Maybe they don't directly ask "What should my role be?" but their behavior suggests they expect management to take the lead.The intention is good. The outcome usually isn’t.Most managers don’t have the time (or the context) to define your role in a meaningful way. They don’t know your full skill set. They don’t always understand UX deeply. And they’re juggling a dozen other priorities.