Messiah Community Radio Talk Show

Paul Smith is one of the world’s leading experts on business storytelling. He’s a keynote speaker, storytelling coach, and bestselling author. Good leaders ask, “How do I tell better stories?” Great leaders ask, “What stories do I need to tell?” Will you be a more effective leader if your stories are well-crafted and delivered? Of course. And I spend most of my professional time teaching leaders exactly that. But the truth is, the story you tell is more important than how you deliver it. You’re probably not an actor or a public speaker. You’re a leader. Your audience doesn’t expect perfection. They expect you to be decisive and helpful. If you tell a story that helps them do their job better, but you stutter a little, don’t make good eye contact, or even butcher the surprise ending, your audience will still learn from it. But if you tell them an irrelevant or unhelpful story even though you deliver it in a way that would make a Shakespearean actor proud, your audience will never forgive you for wasti