Design Of Podcast

Ali Schwanke isn’t just a marketer, she’s a builder of trust, a champion for clarity, and a quiet force of curiosity. As the founder of Simple Strat and the face of HubSpot Hacks (with over 3 million views and counting), Ali has become one of the most trusted voices in helping businesses unlock their true potential, not just in tools, but in people. In this episode, we trace Ali’s journey from a childhood of small-town hustle, selling greeting cards door-to-door, to becoming a sought-after strategist who sees marketing as more than data and automation. For Ali, marketing is about heart: the stories we tell, the ways we listen, and the empathy that holds it all together. Along the way, we explore: + Why “helping is the new selling” became her mantra + How she navigates the balance between data and human connection + What it means to stand out in a world of noise and sameness + The emotional power of B2B marketing—often overlooked, but never absent + And how Ali sees growth as an experiment in courage and car