Sinopsis
Design Of is a storytelling exploration (aka, a podcast) featuring interviews with known and unknown extraordinary people doing extraordinary things. Each episode will explore how creativity, process, and wonder is woven into culture-shifting ideas and achievements across a range of disciplines. Along the way, conversations will delve into initial inspiration, the pain of disappointment and difficulty, and what it feels like to walk away from a completed endeavor. Join host Justin Ahrens and the rest of the creatives from Rule29, a strategic creative firm in Geneva, Illinois, for new ideas and great stories.
Episodios
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10 Episode 67: Miss Katie Sings - The Design Of Feeling Enough
27/08/2025 Duración: 47minWhat if the most powerful brand you could build didn’t shout, it whispered, “You’re enough”? That’s the quiet revolution Miss Katie Sings is leading. In this episode of Design Of, we sit down with Katie Norregaard, aka Miss Katie Sings, a musician, educator, and content creator who’s redefining what it means to connect with your audience. With calm clarity and cultural depth, she’s grown from a single homemade video during lockdown to a trusted global presence in children’s music, simply by being herself. She didn’t launch with a marketing team or a strategy deck. She launched with a box of rice as a drum, a $0 brand name, and an unwavering belief that kids deserve better. Her presence, gentle, intentional, and deeply human, has drawn comparisons to Mister Rogers. Not because she imitates him, but because she shares his radical belief: that children deserve to be seen, heard, and taken seriously. Here’s why this one’s worth your time: Because Katie’s story is what every brand leader, creative, educat
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10 Episode 66: Doug Powell: Design Of: Leading What’s Next
21/08/2025 Duración: 53minWhat if your next competitive advantage wasn’t a new product, but a new kind of leader? Doug Powell believes designers and design thinkers have the skills business needs most right now, the ability to connect human needs with strategic goals, to navigate uncertainty, and to see opportunities others miss. In a world of rapid technological change and economic contraction, that perspective can be the difference between falling behind and defining what’s next. Doug has spent his career proving it. At IBM, he helped build one of the largest corporate design programs in history, hiring over 1,000 designers, embedding human-centered design across global teams, and aligning design thinking with enterprise strategy. He’s led at the highest levels of AIGA, advised Fortune 100 leaders, and now coaches executives on how to integrate design into the core of their decision-making. This is an essential time for design and designers. In the face of unprecedented global challenges and a rapidly evolving technological land
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10 Episode 65: Billy Oppenheimer: Design Of: The Work Is the Win
08/07/2025 Duración: 45minBilly Oppenheimer is a pattern-seeker, storyteller, and creative thinker who turns curiosity into clarity. His path, from ski towns and side jobs to working alongside bestselling author Ryan Holiday, is a powerful reminder that following what fascinates you isn’t a distraction; it’s a direction. In this episode of Design Of, Billy shares how his instinct to notice, capture, and connect ideas has shaped his creative journey, and how it continues to evolve through deep research, disciplined writing, and his upcoming book with Penguin Random House, The Work Is the Win. Billy’s creative trajectory began with a bold, curiosity-fueled email to Ryan Holiday, whose own career was launched under the mentorship of Robert Greene (The 48 Laws of Power). That lineage, Greene to Holiday to Oppenheimer, reflects more than just professional mentorship. It reveals a shared creative philosophy: do the work, think deeply, and trust that the process itself holds the reward. Now, through his widely followed newsletter Six at
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10 Episode 64: Jerry Takigawa: The Design Of Embracing Paradox and Personal Growth
19/06/2025 Duración: 35minJerry Takigawa is a rare kind of thinker, someone who approaches the world not just with creativity but with deep awareness, humility, and care. His work as an artist and storyteller explores what it means to carry a legacy, reframe pain into purpose, and make meaning in a world that often feels fragmented. In this episode of Design Of, Jerry shares how his Japanese American heritage, his parents’ experience with internment, and his lifelong creative practice have shaped the way he see, and responds to, the world. This is a conversation for leaders, creators, and anyone navigating complexity. Jerry doesn’t just talk about ideas, he embodies a way of thinking that invites reflection, connection, and change. You’ll hear: + Why embracing uncertainty can lead to more authentic leadership + How silence and heritage shape our voice, and our responsibility vWhat it means to create from both logic and intuition + How storytelling, metaphor, and vulnerability unlock deeper trust + And why making space for mean
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10 Episode 63: Ali Schwanke of Simple Strat: The Design Of Marketing With Heart and Hustle
28/05/2025 Duración: 46minAli Schwanke isn’t just a marketer, she’s a builder of trust, a champion for clarity, and a quiet force of curiosity. As the founder of Simple Strat and the face of HubSpot Hacks (with over 3 million views and counting), Ali has become one of the most trusted voices in helping businesses unlock their true potential, not just in tools, but in people. In this episode, we trace Ali’s journey from a childhood of small-town hustle, selling greeting cards door-to-door, to becoming a sought-after strategist who sees marketing as more than data and automation. For Ali, marketing is about heart: the stories we tell, the ways we listen, and the empathy that holds it all together. Along the way, we explore: + Why “helping is the new selling” became her mantra + How she navigates the balance between data and human connection + What it means to stand out in a world of noise and sameness + The emotional power of B2B marketing—often overlooked, but never absent + And how Ali sees growth as an experiment in courage and car
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10 Episode 62: Peter Aguero of The Moth: The Design Of Authentic Storytelling
15/05/2025 Duración: 51minPeter Aguero isn’t just a performer—he’s a presence. Known for his emotionally charged, wildly entertaining, and deeply human stories, Peter has become one of the most beloved voices in the storytelling world. A longtime host and GrandSLAM champion with The Moth, Peter’s work explores grief, rage, love, redemption, and the quiet moments that define who we are. In this episode, we sit down with Peter to trace the creative arc of his life—from growing up in South Jersey and leaving football behind, to traveling the country with Chicago City Limits, and eventually becoming a core figure in The Moth’s rise to cultural prominence. Along the way, we explore why storytelling isn’t just communication—it’s how we make sense of being human. Peter’s story intersects with some of the greats, including his longtime friendship with creative musician and experimental educator Dave Gould, who introduced him at a transformative moment in Iowa City. Together, their work reminds us that story is not just scientific—it’s deepl
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10 Episode 61: Scott Meyer of Chipp.ai- The Design Of AI as a Creative Partner
27/04/2025 Duración: 38minIf you’re a business leader, creative director, entrepreneur—or someone curious (or even a little anxious) about how AI fits into your work—this episode is for you. In this conversation, Justin Ahrens talks with Scott Meyer, co-founder of Chipp.ai, about designing AI tools that don’t just automate—but amplify creativity, strategy, and human connection. Scott’s journey—from studying peace and conflict in Norway to building tech startups—has always centered on clarity, access, and community. Together, they explore what it means to make AI more human, more useful, and more aligned with how we actually think, lead, and create.
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S10 Episode 60: Ryan O'Neil of Sleeping At Last- The Design Of a Brand With Heart
14/04/2025 Duración: 01h16min“Music is completely emotion-driven for me. If I don’t feel it, I can’t fake it. That’s why I keep writing—to stay close to that feeling.” In this deeply reflective episode of The Design Of, Justin Ahrens sits down with musician, composer, and sonic storyteller Ryan O’Neal, best known as Sleeping At Last. With millions of listeners around the world and a body of work that’s as emotionally rich as it is expansive, Ryan shares how he intentionally designs not just music—but meaning. We explore how Ryan’s creative process is rooted in emotion, curiosity, and the desire to stay connected to what truly moves him. From writing songs inspired by the Enneagram to scoring film and television, Ryan talks about chasing wonder, navigating vulnerability, and using music as a mirror for growth. While Ryan is a musician, his approach offers powerful insights for anyone in business, branding, or leadership. His creative process models how to: + Lead with emotional intelligence—understanding the power of empathy in connec
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S9 Episode 59: Andy Stoll- The Design Of Social Entrepreneurship and Global Connector
20/12/2023 Duración: 49minAndy Stoll is the guy you want at your dinner party if you're looking for some serious entrepreneurial wisdom mixed with a dash of world-traveler intrigue. As a Senior Program Officer in Entrepreneurship at the Kauffman Foundation, he's got a cool $25 million philanthropic portfolio to work with, all in the name of strengthening entrepreneurship and innovation across the United States. This Omaha native with family roots in a small Japanese farming community in western Nebraska embarked on a four-year solo trip around the world, visiting a whopping 40 countries. He's been inspired ever since, founding not one, not two, but six entrepreneur-focused companies over the past two decades. Throughout his career, Andy has collaborated with industry leaders such as Steve Case, Paul Allen, and Tony Hsieh. He's now considered one of the leading national voices on how cities can build more vibrant and equitable entrepreneurial communities. From working in Bollywood to living in a mud hut village in Zambia, and even tea
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S9 Episode 58: Julie Sims- The Design of Leadership With Loyalty and Purpose
03/12/2023 Duración: 48minJulie Sims, a global marketing and communications leader and strategist, has had quite a career. Knowing what she wanted to do at age 10, she followed her path and curiosity across the country, exploring different industries and searching for meaning in her work. From working in a newsroom and a staffing agency to dedicating her talents to a non-profit focused on creating a world free of illiteracy and gender inequality, Julie has always been driven by her passion. With her experience in leading MarCom functions, managing agency relationships, and developing strategic business plans, she thrives on overseeing the creation of compelling content that can change perceptions and deliver quantifiable results. Julie also has a deep passion for bringing out the best in people and shaping new leaders. Hear her story today – Enjoy the show!
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S9 Episode 57: Christine Taylor - The Design of a Pop Culturist and Professional Fan
30/07/2023 Duración: 57minChristine Taylor's journey has been filled with extraordinary adventures that have aligned perfectly with her personal passions and interests. It's the kind of dream we all secretly harbor. A true creative at heart, she has immersed herself in the realms of film, video, music, and theatre. For years, she has been an integral part of the TV and movie entertainment industry, specializing in licensing, consumer products, content development, and fan events. Her work revolves around some of the biggest and most beloved brands and properties in the world, such as Star Wars, Disney, The Simpsons, and Marvel, just to name a few. Brace yourself to meet a truly remarkable individual who cherishes and celebrates the wonders of popular culture in all its glory.
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S9 Episode 56: Debbie Millman - The Design of an Artist, Author, Designer, and Leading Podcaster
01/06/2023 Duración: 49minDebbie Millman is the creator and host of Design Matters, which is the world’s first podcast about design and is known for its wide-ranging conversations with designers, writers, artists, curators, musicians, and other prominent figures in contemporary thought. Additionally, Debbie is an author, teacher, and co-curator of the online Print Magazine. She is also an artist, speaker, and curator of creative conferences like the HOW Design Live Conference. Get ready to hear Debbie’s story, where we talk about her podcast and work, relationships, and the pain that has influenced our lives. Enjoy the show.
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S9 Episode 55: Ciara Panacchia - The Design Of a Bridge of Culture and Art
03/04/2023 Duración: 49minCiara Panacchia's story is a remarkable example of the power of the American Dream. She rose from humble beginnings in a small Irish town, despite facing adversity in the classroom and limited resources. But her passion, creativity, and tenacity led her to fall in love with an American and move to the United States. Through sheer determination and hard work, Ciara has become a successful author and illustrator, connecting her native language to other Irish immigrants. Pronounced like Keira Knightley, Ciara's inspiring journey from a small village to a bridge of culture and art is a testament to the power of ambition and hard work. Come celebrate her incredible story with us!
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S9 Episode 54: Steven Morris - The Design Of The Beautiful Business
07/03/2023 Duración: 56minSteven Morris is a brand and culture advisor, author, and speaker. He believes that, at its heart, business is a human-to-human venture. Much of what people do, they do unconsciously. People make decisions with their heads but act with their hearts. This is true for leaders, employees, investors, and customers. Steven is in the business of bringing that heart, or dare I say, love, to the center of leadership and business. In fact, as he states: “There’s nothing more powerful than a united group of souls ignited in a common cause with love at the core.” Enjoy his perspective and his story!
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S8 Episode 53: Patty Lennon - The Design Of Creating Space for Magic in Life and Business
30/11/2022 Duración: 50minThis episodes guest writes something that I think may resonate with you: When you’re constantly focused on what you can do for others, how you can show up in the world and “make things happen”, without balancing that effort with rest, support and love you end up exhausted and overwhelmed or worse, you start to lose sight of possibility and your sense of purpose. Patty Lennon's mission is to ensure that you and every other good person know exactly how to build those receiving muscles so that life feels easier and love expands in your life. Because Patty believes: You are not alone. The Divine loves you. The Universe does have your back. You just need to learn how to receive at the same level you give to experience that love and support. I’m excited to share Patty’s story and the magic she helps people find - so my friends be open, enjoy, and great ready to receive.
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S8 Episode 52: Travis Thrasher - The Design Of Writing, Collaborating, and Authoring Your Dream
13/10/2022 Duración: 01h09minTravis Thrasher has known since the third grade that he was meant to tell tales and shape big ideas. His dream of being an author led him to write original works for over a decade — ranging from fiction to nonfiction to children’s books. Travis’ unique talent has resulted in many unique experiences including collaborative writing for a range of celebrities including musicians such as Blake Shelton and Jonathan Cain from Journey, reality TV show host Ty Pennington, SNL comedian Chris Caton, and White House Chef Andre Rush — just to name a few. Get ready to listen to the chapters of Travis’ life and be inspired by everything that can happen when you decide to finally write the story that you’ve always dreamed of.
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S8 Episode 51: Dessa - The Design Of a Unique Sound, Approach, and Style
30/08/2022 Duración: 39minSinger, rapper, and writer Dessa has made a career of bucking genres and defying expectations. Her résumé as a musician includes performances at Lollapalooza and Glastonbury, co-compositions for 100 Voices Choir, performances with the Minnesota Orchestra, and Top 200 entries on the Billboard charts. She contributed to the number-one album The Hamilton Mixtape and the RBG documentary; her track “Congratulations” has notched over 20 million streams. As a writer, she’s been published by the New York Times and National Geographic Traveler, broadcast by Minnesota Public Radio, and published a memoir-in-essays (My Own Devices, 2018) in addition to two literary collections. As a speaker, Dessa has delivered keynote speeches and presentations on art, science, and entrepreneurship; guest lectures at universities and colleges across the United States; and a TED Talk about her science experiment on how to fall out of love. She’s also the host of Deeply Human, a podcast created by the BBC and American Public Media. Des
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S8 Episode 50: David Wallace Haskins - The Design Of Light, Space, Time, and Sound
29/07/2022 Duración: 01h06minDavid Wallace Haskins is an American interdisciplinary artist using light, space, time, and sound to create experiential installations, sculptures, and architectural interventions. His works often invite exploration and participation, challenging visitors’ assumptions while highlighting the interrelational dynamic they share with themselves, others, and the world around them. Haskins develops and contextualizes his work with a team of creative technicians—often partnering with specialists in psychology, ecology, physics, and philosophy. DWH Studio is based in Chicago, Illinois and we are excited to share the story of this incredible artist and visionary!
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S8 Episode 49: Melissa Coleman aka The Faux Martha - The Design Of Minimizing and Reducing an Ideal
25/05/2022 Duración: 59minSocial media influence depends on the follower base. How active they are, how likely they are to engage, and more. This presents an interesting challenge for those exploring the lifestyle of how to live a curious life while being more present with less. Add taking on a hobby and some massive social media success to that mindset and you will be ready to hear the journey and story of Melissa Colemen, aka The Faux Martha. Melissa is a designer, home cook, baker, dishwasher, wife, mother, friend, cozy minimalist, author, simplicity chaser, and believer in ordinary magic. This episode has so many wonderful moments and before we get to some of that magic, we get to explore the reality of technology updates…enjoy the show.
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S8 Episode 48: James Tutson - The Design Of Discovering an Authentic Path and Voice
25/04/2022 Duración: 01h02minMany of us have found these last few years the need to shift, reevaluate, celebrate what is good, and move into spaces that will help us grow and feel life in a new way. This next episode highlights this experience for a musician who is exploring his voice as a singer-songwriter, husband, father, and socially-minded nonprofit leader through music, actions, and having his eyes and heart wide open. Enjoy this episode of exploring the Voice (pun interned) of musician James Tutson.