Grow My Salon Business Podcast

In this episode, I’m joined by Phil Evans, the founder of Salon Guru, who specialises in websites and digital marketing for salons. It's been five years since Phil was last on the podcast, and during that time, the digital landscape has evolved significantly, especially when it comes to how Google drives traffic to your salon.We dive deep into understanding Google Search, Google Profiles (formerly Google My Business), and how your salon website plays a vital role in converting online visitors into new clients. Phil shares real-world data and insights from hundreds of salons that will help you see where your new clients are really coming from, and spoiler alert, it’s probably not from where you think. Whether you're already getting traffic or want to boost your Google game, this is an episode you won’t want to miss.IN THIS EPISODE:[00:00] Intro + What’s Coming UpIntroducing the topic, and previewing the upcoming marketing course.[01:31] The 5 Ways Clients Find Your SalonBreaking down the key sources of new cli