Inside The Firm

Shira Abel is a growth expert with 25 years of experience, trusted by global companies like Siemens, Samsung, AXA, and Allianz. As the founder of Hunter & Bard and creator of The Perception Formula™, she helps businesses understand their customers and drive growth. Shira is also a Lecturer at UC Berkeley and a sought-after speaker, known for her insights on trust-building and customer-centric strategies. Today, she shares her expertise on behavioral innovation and how biases influence success.