Inside The Firm

Mark Zweig is a renowned entrepreneur, author, and educator in AEC industries who has built multiple companies, advised thousands of firm CEOs, written extensively, and all while pursuing passions in cars, motorcycles, architecture, and family.

On this episode of Inside the Firm, architects understand the pain, how to be better at your job, and finally what are your biggest financial mistakes? Join us as we go back Inside the Firm!

Fletcher Wimbush, CEO of Discovered Performance Hiring Software, has spent the past decade solving some of the toughest challenges in hiring. A recognized thought leader, he has published extensively on reference checking, aptitude assessments, and the role of AI in candidate selection. His FACT Driven Hiring System consistently delivers million-dollar results, cementing his reputation as a game-changer in the industry. Beyond transforming organizations, Fletcher has helped thousands of individuals build successful careers, extending his impact across the hiring landscape.

On this episode of Inside the Firm, what is the hardest thing to deal with as an architect, then are we in a recession, and finally, why should everything you do be made simple, logical and repeatable? Join us as we go back Inside the Firm!

Anthony Morena is the Founder and Principal of Mortar Group, a boutique investment management and development firm that has been shaping New York City's residential landscape since 2001. As a licensed architect in both New York and New Jersey with 25 years of combined investment, design, and development expertise, Anthony represents a unique "architect-as-developer" model that sets him apart in the real estate industry.

On this episode of Inside the Firm does density ever create affordable housing, then some hot takes from Tyler Suomala, and finally, what is generative engine optimization and why should it be your next focus? Join us as we go back Inside the Firm!

Eugene Gershman is a real estate developer who grew his father’s construction company into a $30M/year development arm before the market forced him to regroup. Today, he focuses on smarter, high-impact projects, capital raising with clarity, and building sustainable businesses. Eugene’s journey has taught him how to lead through uncertainty, manage risk, and stay mentally resilient when the market shifts. He partners with property owners and emerging developers to bring single- and multi-family projects to life, sharing the lessons of experience along the way. His motto: “Don’t sell your land—develop it.”

Mark Zweig, founder and CEO of Zweig Group, is a renowned entrepreneur, author, and educator in architecture, engineering, and construction industries. He has built multiple companies and worked with thousands of AEC firm CEOs on strategic planning, ownership transitions, and growth challenges. Mark has written thousands of articles, authored several books—including his upcoming Confessions of an Entrepreneur—and shares insights through The Zweig Letter. He serves as Entrepreneur-in-Residence at the Walton College of Business and chairs the Vistage NWA Groups. Outside of business, he is a car and motorcycle enthusiast, an architectural aficionado, and a devoted father of five daughters.

On this episode of Inside the Firm should the Fed have cut rates sooner, then what is going on with single family starts, then what the Fed rate cuts mean for housing and the economy. Join us as we go back Inside the Firm!

Alexander Concepcion first discovered his love for books through his Cuban-American parents in Miami, Florida. After burning his college diplomas, he moved to Texas and became one of the state’s top-producing—and only taco-themed—independent real estate brokers, all while working part-time. Outside of real estate, he studies history, plays disc golf, hosts extravagant dinner parties, and travels the world. Alexander is on a mission to help small entrepreneurs rethink risk, approaching business through a human, relatable lens rather than academic theory or influencer hype. He calls his approach Survival First, a “Dante’s Inferno for small entrepreneurs,” helping them navigate the challenges of building a business.

Paige Byrd is an award-winning designer and Co-President of Thiel & Team, leading the firm to over 150 design accolades while transforming hospitality and multifamily spaces nationwide. With experience on 1,600+ projects for 600+ clients, Paige is a recognized expert in placemaking, sustainability, and user-centered design. She provides practical insights into design trends, creating impactful amenities, and building successful firms while maximizing project budgets. Paige brings a forward-thinking perspective on how design shapes the future of living and elevates guest and resident experiences.

Isabelle Fortin is a leadership consultant and host of The Human Leader livestream, dedicated to helping CEOs and HR leaders build human-centered cultures. With over three decades of combined military and corporate leadership experience, she empowers teams by tapping into the uniqueness of each member. Isabelle developed a behavioral and motivation assessment tool to help leaders adapt their communication and leadership style for maximum impact. She specializes in improving communication, culture, retention, and profitability while guiding clients to go Against the Ordinary.

On this episode of Inside the Firm did you know that most home builders are small businesses, why saying I’ve been doing this for 20 years needs to stop, then why architects need to stop whining and start building. Join us as we go back Inside the Firm!

Jason VanDevere left his family’s 9-figure business to pursue his own entrepreneurial dreams. He created the Goal Crazy planner, generating over $1 million in sales and serving 40,000+ customers through products, workshops, and coaching programs. Jason also built a $3.5M real estate portfolio and authored Dream Driven, guiding aspiring entrepreneurs to create their ideal lifestyle. He hosts the Goal Crazy Podcast and is a devoted husband and father of three.

On this episode of Inside the Firm how and why you need to go the extra mile for clients, then why competition and options reduce prices instead of exacerbating them like monopolies do, then how to build a safety net for your architecture firm. Join us as we go back Inside the Firm!

David Wood is a high-performance coach who, after a successful career as a consulting actuary for Fortune 100 companies, built the world’s largest coaching business, becoming #1 on Google for "life coaching." Rooted in his core values of authenticity, courage, and connection, David helps rock-star business owners double their revenue, double their time off, and become extraordinary entrepreneurs, partners, parents, and leaders. He’s made over 300 guest appearances on platforms like Entrepreneur On Fire, Super Humans at Work, and Shark Tank, and his 9-step process has delivered outrageous results, from reconnecting estranged families to boosting business success.

On this episode of Inside the Firm is the FED finally about to drop rates and grease the wheels? The Governor of Colorado did what?, and start saying, “We’re Priced To Do Things Right! Join us as we go back Inside the Firm!

On this episode of Inside the Firm single stair buildings are coming to Denver, and what did the city of Denver do to parking minimums, and multi-family developer confidence increases! Join us as we go back Inside the Firm!

Amber Gaige is the founder of Far Beyond Marketing, a boutique consultancy that helps entrepreneurs simplify their marketing and achieve real results. With over 20 years of experience, Amber developed the Four C’s framework, which has transformed businesses by providing clear, practical marketing strategies. She’s the author of The Far Beyond Marketing Guidebook: Stop Being Duped by Bad Marketing and creator of an e-course designed to demystify marketing for busy business owners. As a third-generation entrepreneur, Amber is dedicated to empowering others to grow their businesses with confidence and purpose. When she’s not working, Amber enjoys hunting, homeschooling her son, and walking with her Rottweiler.

On this episode of Inside the Firm U.S. Pending home sales fall, but U.S. Jobs rebound, and finally, the FED does nothing, again! Join us as we go back Inside the Firm!