Inside The Firm

Amber Hoffman is the Founder of The FS Agency, a digital marketing and AI advisory firm that specializes in high-precision visibility for local service businesses and professional firms. With over 15 years of expertise in digital marketing, Amber helps businesses navigate the shift from traditional search to LLM Visibility, ensuring brands are not just found on Google, but are accurately cited by AI models like ChatGPT, Claude, and Perplexity.