Life By Design

Ever feel like you're building your business on rented land? In this episode, Allison gets real about why she stopped relying on social media to drive sales, and how her email funnels took over the heavy lifting.She shares the wake-up call that changed everything, the behind-the-scenes of her evergreen system, and how YOU can start building a business that sells without you constantly showing up. If you're ready to stop performing and start converting, this episode's for you.TAKEAWAYSYou don’t have to quit social media, but you can build a business that doesn’t depend on it to make sales.Email marketing gives you control, consistency, and the ability to sell—even when life throws curveballs.A strategic lead magnet should directly connect to what you actually sell—no more freebies leading to dead ends.A real email funnel builds trust, teaches, and sells—ditch the fluffy “let’s be friends” sequences.If you’re not pitching often, it may be because you’re not fully sold on your own offer—fix that, and sales will