Life By Design

Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on your emails, and more sales in your business. TAKEAWAYS:Why open rates matter more than you think (and why “industry standard” isn’t good enough).The three subject line styles you need to test now to boost open rates.How changing just your sender name can make your emails feel more personal (and actually get opened).The biggest mistake people make with click-throughs and the simple fix that doubled this client’s clicks.A five-step action plan to revive your email list without overhauling your entire funnel.RESOURCES:Check o

If you’re hoping to have a record-breaking Black Friday this year, this episode is your ultimate prep guide!In this episode, I’m joined by three online business powerhouses—Dolly DeLong, Mara Kucirek, and Bekah Read—to talk about what’s actually working (and what to avoid) when it comes to Black Friday sales. We’re pulling back the curtain on strategies that will save you from last-minute stress, set your audience up for a “heck yes!” purchase, and help you decide exactly what you should be selling this year.Whether you’ve had Black Friday flops in the past or this is your first one ever, you’ll walk away with a clear plan to make this your most profitable (and stress-free!) sale yet.TAKEAWAYS:Start planning your Black Friday sale months in advance, not in November. Rushed sales = missed opportunities and unnecessary stress.Plant the seeds early. Tease your offer long before Black Friday so your audience is already ready to buy.Decide on your sale timing now (will you run it early or during Black Friday week?

You’ve got email questions? Allison's got answers this week!In this episode, Allison’s giving you straight-up, no-fluff answers to questions about email marketing that were sent to her by her audience.In this lightning-round style episode, she tackles 12 questions she's received over the last quarter about email marketing. From how often to email, to what to do when no one clicks, and everything in between.If you’re ready to turn your list into a sales-making machine (without sounding like a robot or relying on spammy tactics), this episode's for you.TAKEAWAYS:Ever wonder what “selling daily” really looks like in your emails? This answer alone is worth tuning in for.The one habit your subscribers need to build if you ever want them to actually buy from you.Allison’s spicy take on opt-outs for promos. (You might rethink your whole list strategy after this!)Think your list is too small to sell? Allison’s got a truth bomb that will have you emailing with confidence.What to send when you’re not launching, and why

You know podcast guesting is great for visibility, but what if it could also be a serious revenue driver?In this 6-Figure Secrets Podcast episode, Beth Nydick breaks down how to transform podcast appearances into $10K+ paydays using her signature Mic to Millions™ method. She shares why most entrepreneurs are completely underutilizing the interviews they’ve already landed—and what to do instead to turn listeners into clients.If you’re tired of landing that sweet podcast interview and then hearing crickets, Beth’s system will flip the way you look at podcast PR forever.TAKEAWAYS:Your podcast interview isn’t the win, it’s just the beginning. Beth shares how to turn that one appearance into a strategic asset that keeps working for your business.Stop treating visibility like an afterthought. You need a separate visibility strategy with intentional follow-up, content rotation, and data-driven decisions.A single podcast episode can spark high-ticket leads, if you’re leveraging DMs, segmenting lead magnets, and follo

Ever feel like your program is this close to being a powerhouse, but something’s just… off?In this solo episode, Allison pulls back the curtain on a game-changing move she made inside her membership that doubled her retention rate, without creating more content or adding more to her members’ plates.She’s breaking down the exact missteps, the AI upgrades, and why sometimes the thing you’re avoiding (hello, tech fear!) might just be the key to sustainable growth. If you’re serious about scaling your recurring revenue without more hustle, this episode’s a must-listen.TAKEAWAYS: Retention is more powerful (and profitable!) than constantly chasing new members, especially in a membership model.Allison shares how off-boarding surveys revealed a surprising pattern: members weren’t quitting because they didn’t see value, they just didn’t have time to implement.Allison's first fix—a group coaching call—flopped. Why? It added more to her members’ schedules instead of solving the core problem.Once she taught her custom A

What if taking time off actually made your business stronger?In this episode, I chat with Operations Strategist and bestselling author Alyson Caffrey about redefining success, building systems that support real rest, and why your business shouldn't fall apart when you're not glued to your laptop.If you’re craving more space to be present—with your family and in your work—you’re going to want to hear this conversation. Alyson drops truth bombs and practical steps that will have you rethinking hustle culture in the best way possible. TAKEAWAYS:Success doesn’t have to mean 80-hour workweeks and constant hustle. For Alyson, success evolved from chasing money to cultivating presence, and your definition can shift too.Systems aren’t just tech tools; they’re how you create consistency, ease, and trust in your business (especially when you want to step away).Taking time off isn’t a luxury; it’s a strategy. Use it to identify gaps, build team trust, and strengthen your business operations.Not sure where to start with

You’ve probably heard the chatter, AI is making online businesses less human, more robotic. But what if the opposite could be true? In this episode, Allison Hardy gets real about how embracing AI didn’t dilute her voice, it amplified it. From shaving hours off her email writing time to showing up live for her membership community, she shares how integrating AI has allowed her to lead with more intention, heart, and creativity. TAKEAWAYS:AI isn’t here to replace your voice, it’s here to protect it. When trained with your unique style and stories, it can amplify your authenticity, not strip it away.Repetitive tasks can drain your energy and creativity. Automating them with intention can give you back the bandwidth to do what truly lights you up.Creating AI Bots tailored to her business allowed Allison to reclaim time for what matters most: her clients, her community, her family, and herself.The result? A more sustainable, human business where retention is up, creativity is flowing, and real connections thrive.R

Shannon Pruitt is the Founder and Creative Director of Sunday Muse Design®, where she transforms brands and websites into authentic, strategic assets that convert.Known for her refreshingly honest approach and strategic simplicity, Shannon helps female entrepreneurs elevate their online presence to attract premium clients.With a background in wedding planning and a passion for intentional design, she combines creative expertise with business strategy to build brands that aren't just beautiful, but effective. When she's not crafting conversion-focused websites, you'll find her baking sourdough, gardening, or spending time with her husband and daughter.TAKEAWAYS:What happens when you stop designing pretty brands...and start solving actual problems? Shannon shares the simple (but powerful) shift that changed everything, and how you can do the same without burning your business to the ground.You’ll walk away with 10 new ideas and a gentle kick in the pants. From building a business that’s actually sustainable to

Are your sales emails falling flat? It might not be your copy, it might be who you're writing to. In this episode, Allison breaks down a simple but wildly effective strategy that helped one of her Done-For-You Email Funnel clients increase her email funnel sales by $2,000 per 100 leads without rebuilding a thing.If you’ve ever felt like your funnel is “almost there,” but not quite converting like it should, this episode is for you.TAKEAWAYSMost entrepreneurs write emails trying to speak to everyone, but the magic happens when you zero in on your actual buyers and their habits.There are seven distinct buyer types and each one needs to be spoken to differently because they buy differently.You can uncover your actual buyer types with a simple one-question survey (no fancy data tools required).Speaking directly to just three buyer types gave one client a 2% bump in sales, which translated to $2,000 more sales per 100 leads.You probably don’t need to overhaul your email funnel. You just need to get smarter about w

Ever feel like you’re shouting into the void with your content? You’re not alone, and Nina Dafe gets it. In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility.Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively.TAKEAWAYS:Nina shares how her definition of success shifted from “getting eyes on her blog” to creating deep, meaningful impact through visibility.Visibility without purpose is just noise. Nina explains how to align PR with your mission to create lasting, ripple-effect impact.Want to land the pitch? Shift your mindset from “look at me” to “how can I serve,” and personalize everything you send.Stop ghosting yourself. Nina encourages entrepreneurs to follow up and not take silence as rejection—sometimes the best opportunities come after the follow-up.PR is about

Ever had a month in business so rough it made you question everything? Yeah… this is one of those episodes.In this vulnerable solo chat, I share the honest truth about the worst sales month in three years—what really caused it, how I managed my mindset, and the simple but powerful steps I took to recover. No sugarcoating. No “bounce back” fluff. Just real talk and real strategies.If you’ve ever felt like throwing in the towel after a tough month, this episode will help you to get back on track with confidence.TAKEAWAYS:When sales slump, your first job is to manage your mind, not your offers.Don’t shrink your business to match a slow season. Stay visible, stay strategic, and stay the course.If something feels stale, a small creative tweak, like refreshing an email funnel, can reignite your spark and your conversions.A low month doesn’t mean your business is broken, it’s just pointing you toward something that needs attention.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf

Elise is an email funnel strategist who helps coaches and course creators make daily sales on autopilot. Since 2017, she has helped business owners launch six-figure offers and build simple, high-converting email funnels.As a mum of two toddlers, Elise runs her business in part-time hours and is passionate about helping others create flexible, profitable businesses that fit their lives.When she’s not optimising email funnels or sharing her strategies on her podcast, The Expert Status Show, you’ll find Elise chasing her energetic boys or speed-reading the latest historical fiction book.Elise gets real about what it actually takes to go from idea to income, why your email funnel probably isn’t broken (but your traffic might be), and how Facebook Ads changed everything for her business. If you’ve got a digital product collecting dust or an email funnel that isn’t converting, this episode's for you.TAKEAWAYS:If you’re still doing done-for-you work but want to scale with digital products, carving out focused time

Ever feel like you're building your business on rented land? In this episode, Allison gets real about why she stopped relying on social media to drive sales, and how her email funnels took over the heavy lifting.She shares the wake-up call that changed everything, the behind-the-scenes of her evergreen system, and how YOU can start building a business that sells without you constantly showing up. If you're ready to stop performing and start converting, this episode's for you.TAKEAWAYSYou don’t have to quit social media, but you can build a business that doesn’t depend on it to make sales.Email marketing gives you control, consistency, and the ability to sell—even when life throws curveballs.A strategic lead magnet should directly connect to what you actually sell—no more freebies leading to dead ends.A real email funnel builds trust, teaches, and sells—ditch the fluffy “let’s be friends” sequences.If you’re not pitching often, it may be because you’re not fully sold on your own offer—fix that, and sales will

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.>>>><<<<If you’re worried that automating your emails means sounding like a robot—or worse, being ignored—this one’s for you. In this special episode of the Sell Like A Human Sessions, Allison Hardy flips the script on how to create automated emails that actually feel personal and help your audience feel truly seen. Alongside hosts Lauren Litt, Caryn Gillen, and Marisa Corcoran, Allison shares how she builds relationships (and sells her offers) through email sequences

Kay Hillman is a mom of 2, wife, and 2-time CEO. She is the founder of a photography studio (Kay Hillman Photography) and a sales and CEO consultant for moms who want to build peaceful and profitable businesses doing the bare minimum.  Kay is passionate about teaching service providers and coaches how to create, market, and sell premium offers all while working less than 20 hours per week. Kay focuses on creating a sustainable business model and selling with integrity and authenticity. She believes that stepping into your calling by SERVING others and providing a deeper transformation through SELLING is the best way to grow and scale a business and is on a mission to help moms truly build businesses of impact and time freedom.When she isn’t running two companies you can find Kay sitting on the floor eating cereal with her sons and dog or dragging her husband, Tae, along on a Target run.This episode will shift how you think about sales, capacity, and what it really takes to grow a business that supports your l

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.>>>><<<<Raise your hand if you’ve ever felt totally overwhelmed by the shoulds of social media.In this first episode of the Sell Like A Human Sessions, we’re flipping the script on how to actually use social media to build real relationships, not just rack up likes and followers.This time, Lauren Litt of Little Shameless Plug steps into the spotlight with Allison Hardy, Caryn Gillen, and Marisa Corcoran asking all the right questions. Lauren shares why "consistency" d

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it’s NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.With a few key mindset and system shifts, you’ll go from blank-page dread to confident, consistent sending.If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let’s simplify.TAKEAWAYS:You're not bad at email marketing, you’re just reinventing the wheel every time you write. Use a framework instead of starting from scratch.Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.Plug-and-play systems (like templates and

You started your business to gain freedom—but instead, you’re buried under spreadsheets, hiring headaches, and a to-do list that never quits. Sound familiar?In this 6-Figure Secrets Podcast episode, Annie Hillman joins Allison to pull back the curtain on what it really takes to run a profitable business with calm confidence. Annie Hillman is the Founder and CEO at 1428 Financial. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. She worked her way up to staff accountant and stayed there until starting her business in 2020. Now, she spends her days helping business owners treat numbers like a tool, not a threat, so they can run empowered, profitable businesses. Annie helps business owners embrace numbers, increase profits, and stress way less with monthly money management. Besides crunching your numbers, she loves fitness, baking bread, and hanging with her husband, daughter, and two dogs on their mini-farm in Ft Worth, Texas.From building a val

Think you suck at writing emails? You probably don’t.In this solo episode, I break down why “I’m not a good writer” is just a belief holding you back—not the truth.I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room.Bonus: it involves talking, not typing.If you’ve been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permission slip you’ve been waiting for.TAKEAWAYS:Email marketing isn’t about writing like a novelist—it’s about sounding like you and connecting with your reader.When in doubt, stop typing and start talking; transcribing your spoken thoughts can make writing faster and way more natural.Your emails don’t need to be long or fancy—they need to be clear, focused, and action-driven.A compelling email includes: a conversational tone, one strong message, and a no-brainer call to action.RESOURCES: Visit the blog post that goes along with

Trying to do all the things in your business? It’s probably the exact thing keeping you stuck.In this no-fluff convo with digital marketing unicorn Emily Reagan, we pull back the curtain on what actually happens behind the scenes of successful businesses (spoiler: it involves help!). Emily dishes out real talk on the mindset shifts, money moves, and hiring strategies that freed her up to grow her business—and help others do the same.You’ll walk away from this episode knowing exactly why clinging to your DIY badge of honor might be holding you back, and how to fix it.Emily Reagan is a mom of four, former military spouse, sheepadoodle owner and jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked behind the scenes as a freelance digital marketer with many creatives, copywriters, and coaches to grow, nurture, and monetize their online audiences.She’s the founder of the Unicorn Digital Marketing Assistant School and Digital Marketer’s Workgroup where she helps women advance their